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| | SSRN-Variable Ticket Pricing in Major League Baseball by Daniel Rascher, Chad McEvoy, Mark Nagel, Matthew Brown |
 | | Recently, however, numerous sport organizations have implemented variable ticket pricing in an effort to maximize revenues. |
 | | In Major League Baseball, variable pricing results in ticket price increases or decreases depending on factors such as quality of the opponent, day of the week, month of the year, and for special events such as opening day, Memorial Day and Independence Day (July 4). |
 | | Using censored regression and elasticity analysis, this paper demonstrates that variable pricing would have yielded approximately $590,000 per year in additional ticket revenue for each Major League team in 1996, ceteris paribus. |
| papers.ssrn.com /sol3/papers.cfm?abstract_id=926190 (361 words) |
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