| | The Victor Talking Machine Company (Site not responding. Last check: 2007-10-22) |
 | | While the advertising, which the company ran in the early days, was forceful and progressive, and no doubt represented a considerable financial strain, the results, which have been found do not support the general impression which has been built up that the volume was spectacular from the start. |
 | | The company felt that fair trade practices were essential to the merchandising of a patented specialty, and these principles were successfully applied for about fifteen years, as will be detailed in a later section. |
 | | Several of the company's best mechanics spent years of their lives working behind closed doors making up boxes in every conceivable size and weight and with every fulcrum variation that was suggested or could be thought of. |
| www.davidsarnoff.org /vtm-chapter5.htm (4931 words) |