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Topic: Video news release

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	U.S. GAO - B-303495, Office of National Drug Control Policy--Video News Release, January 4, 2005
		There, as here, the prepackaged news stories were narrated by a person who purported to be a private news "reporter" but was actually hired by the agency's contractor to read scripts prepared for and approved by the agency.
		We agree with ONDCP that news media outreach is an authorized activity under the National Youth Anti-Drug Media Campaign, and we agree that section 1802(a)(1)(H) evinces congressional intent that ONDCP influence the attitudes of the public and the news media with respect to drug abuse.
		Clearly, "news media" refers both to the process used to broadcast news to the public, and to the private sector organizations that broadcast the news.
	www.gao.gov /decisions/appro/303495.htm (5815 words)

	Free Press : Under Bush, a new age of prepackaged TV news
		Some news organizations, for example, simply identify the government’s “reporter”; as one of their own and then edit out any phrase suggesting the segment was not of their making.
		In essence, video news releases seek to exploit a growing vulnerability of television news: Even as news staffs at the major networks are shrinking, many local stations are expanding their hours of news coverage without adding reporters.
		In the end, she said, the jump to video news releases from journalism was not as far as one might expect.
	www.freepress.net /news/7202 (5241 words)

	Video news releases - SourceWatch
		Video news releases or VNRs (also referred to as fake TV news) are segments designed to be indistinguishable from independently-produced news reports that are distributed and promoted to television newsrooms.
		On a October 2003 discussion panel on VNRs, Larry Moscowitz, the founder and President of largest VNR producer Medialink Worldwide, candidly said their use was widespread.
		After defending the use of VNRs as being legal for government agencies, Bush echoed the PR industry view that the onus for disclosure was on the broadcasters not the producers.
	www.sourcewatch.org /index.php?title=video_news_release (2824 words)

	VNR: Video News Release \| pixelated.tv (Site not responding. Last check: )
		A Video News Release, or VNR is a short video piece that you provide to news editors so they have the things they need to run your story.
		A VNR may include a "package," which is a produced piece of around 90 seconds that can be run as is with only minor modification.
		If a VNR refers to a recent event or project it is "timely," whereas one made to avoid such references is "evergreen." VNRs are usually broadcast on C-band satellite, and news directors are provided a press release with the coordinates to download the footage if they choose.
	pixelated.tv /video_news_release (472 words)

	What is a Video News Release?
		A video news release (VNR), also known as a B-roll or fake news, is a carefully edited and packaged form of public service announcement provided to local media outlets for broadcasting.
		In theory, the contents of a video news release are not to be confused with authentic news footage, but in reality, a number of outlets do not issue a disclaimer concerning the source of the VNR footage.
		Instead of holding a press conference to announce a new drug treatment, a drug company may decide to produce a video news release containing its own footage of the drug trials, expert opinions, and testimonials from patients and doctors.
	www.wisegeek.com /what-is-a-video-news-release.htm (623 words)

	Video News Releases: NEWS OR ADVERTISING?
		Simply put, a VNR is a film clip, maybe a minute or two in length, usually produced by a public relations firm and made available to television stations and networks by satellite feed.
		To hear VNR sponsors, producers, and satellite distributors talk, these costly film ventures are mere modern-day news releases, little different from an old printed press release.
		The Code of Good Practice for Video News Releases emerged in 1992 and continues to be promoted by the Public Relations Society of America (PRSA), a group of 35 PR firms.
	www.worldandi.com /public/1994/september/ci11.cfm (2857 words)

	NPR : Study: 'Video News Releases' Common in Local TV
		The New York firm D S Simon created a video news release about the study to publicize Towers Perrin's consulting work.
		But a new report from the Center for Media and Democracy based in Madison, Wis., says television stations routinely rely on video news releases.
		Simon says he always reveals his involvement and that of his clients clearly in every video news release -- and that it's up to the stations to tell viewers.
	www.npr.org /templates/story/story.php?storyId=5327152 (771 words)

	Schwarzenegger video news release gets bad reviews (Site not responding. Last check: )
		The video, which Koretz said was run verbatim by at least five stations, includes a suggested introduction by the news anchor and interviews with a restaurant manager, grower, forklift supervisor and an administration official.
		In the case of Bush's Medicare "video news releases" promoting the prescription drug benefits, they weren't properly labeled so that the viewing public would be informed that the creative source of the "news reports" was the government itself, and were thus labeled in the GAO investigative report as illegal propaganda.
		Although the VNR materials were labeled so that the television news stations could identify CMS as the source of the materials, part of the VNR materials--the story packages and lead-in anchor scripts--were targeted not only to the television news stations but also to the television viewing audience.
	www.freerepublic.com /focus/f-news/1356162/posts (2087 words)

	video news release production (Site not responding. Last check: )
		A Video News Release (also known as a VNR) is a broadcast standard programme that is made available to terrestrial and International broadcasters for screening.
		VNRs are normally 10-30 minutes in length and ideally communicate factual and impartial information.
		VNRs are an excellent way to communicate corporate achievement, new product innovations and issues that impact on the general public.
	www.intermedia-comms.com /vnr.htm (191 words)

	Tuned In: Report says WPGH aired video news release last year (Site not responding. Last check: )
		VNRs are press releases in video form, but to viewers they can look much like a regular news report.
		At the time, Longo said VNRs should be treated like any news release, with the station evaluating whether or not the subject matter is newsworthy, and if it is, using Channel 4's editorial judgment as to how the story is crafted and what video and sound are sought after and used.
		The CMD study tracked newsroom use of 36 VNRs over a 10-month period and found no instances where it was disclosed to viewers that the content of the "report" had been paid for by a commercial entity.
	www.post-gazette.com /pg/06097/680160-237.stm (1286 words)

	Television - Television News Release
		TNR quickly established itself in the corporate communications market by reinventing the concept of the Video News Release (VNR) with the launch of the Television News Release (TNR).
		We produce commissioned TV footage for companies, charities and other organisations and in addition to expertly filming your news story, we will also advise all relevant broadcasters and distribute the footage to those who request it.
		Our partners are some of the most experienced outside broadcast suppliers in the world and, together with TNR's expertise in news and our contacts at TV stations around the world, this service can add a high level of kudos at clients' major events.
	www.tvnewsrelease.com /serv_tnr.asp (421 words)

	Video News Release Services / iPressroom
		Video news releases used to cost tens of thousands of dollars to produce.
		A video news release is an electronic version of a text press release, with the information translated into a broadcast news style story.
		We produce, finish and distribute broadcast quality video news releases according to the guidelines set by the Radio Television News Directors Association.
	www.ipressroom.com /pr/corporate/info/Video-News-Release-Services-1.asp (224 words)

	Video News Release - Creating a VNR That Will See the Light of Air (Site not responding. Last check: )
		VNRs have often been frowned upon because news bosses were loath to place anything into a newscast that wasn't actually produced by a bona fide news team.
		Rather than PR reps having to peddle their clients' VNRs to the TV stations, it is now the stations that are doing the soliciting.
		News directors are looking for a variety of ethnic looks in both their news staffs and their news stories.
	www.mediaworksgroup.com /articles/video-news-release.html (481 words)

	\|\| DukeMedNews \|\| Video News Release: Behavioral Therapy Effective in Treatment of Insomnia
		DURHAM, N.C. -- New clinical data show that changing a person's attitudes about sleep and teaching new habits is a promising treatment for insomnia and may be an alternative to medication for the treatment of persistent primary insomnia, a sleep disorder that affects up to 5 percent of Americans.
		More than one-third of the adult population is bothered by insomnia at least some of the time and 10 percent to 15 percent have chronic, unrelenting insomnia, according to Jack D. Edinger, lead author of the study appearing in the April 11 issue of the Journal of the American Medical Association.
		For example, people are taught how to think about their sleep in a more constructive way (change of attitude) and also how to establish better sleep patterns by incorporating new habits such as getting out of bed at the same time each day (even if it means getting less sleep) and eliminating daytime napping.
	www.dukemednews.org /av/vnr.php?id=6268 (536 words)

	Athena Video, Video News Release
		VNR's are one of corporate America's most powerful public relations and investor relations' tools.
		We'll shoot your VNR using the same equipment used by all the major networks and cable news operations and edit the story.
		Your video will be fed by satellite to hundreds of broadcast and cable news operations nationally and internationally.
	www.athenavideo.com /vnr.htm (284 words)

	June 2000 - Video News Release in the Jungle - iCOM Magazine (Site not responding. Last check: )
		The VNR’s focus was the villagers along the Sepik River whose handcrafted storyboards, masks, and ceremonial items are being marketed on the web to customers seeking unique works of art.
		They discussed the objectives for the VNR with Lim, which included the crew capturing the essence of village life and highlighting the working relationship between the two cultures.
		With tapes received and her VNR edited, Herr commented, “Before the crew made the trip, I was able to run through my objectives with them, but until you see footage from a shoot like this, it’s hard to finalize a script.
	www.icommag.com /june-2000/june-2000-page-10.html (1875 words)

	World News - Daily International Headlines from Across The World - Read Breaking News Stories from the Middle East, ...
		We are still reporting on it and the world is still fascinated by her legacy.
		NBC News correspondents and producers around the globe share their insight on news events.
		NBC's Richard Engel describes his arrival in Baghdad as a freelance journalist, the abandonment of the capital by other media and the first attacks of the war.
	www.msnbc.msn.com /id/3032507 (286 words)

	JHPIEGO Video News Release - Midwives deliver in Banda Aceh one year after tsunami, A video report from Banda Aceh, ... (Site not responding. Last check: )
		One year after the South Asia tsunami, a new group of entrepreneurs is flourishing in Banda Aceh, Indonesia—the midwives or bidans who provide most of the health care services to women and their families.
		One year later, she has delivered 149 babies and is building a new and improved clinic for her expanding business.
		A written transcript of the video news release is also available.
	www.jhpiego.jhu.edu /media/releases/nr20051220video.htm (468 words)

	Pizza Hut Video News Release
		The Big New Yorker Pizza is a genuine, traditional style pizza with all of the unique characteristics of a great New York-style pizza including a bigger, 16 inch crust with larger holdable, foldable slices, a more savory, sweeter sauce and toppings baked on top of lots of 100 percent real cheese.
		The Big New Yorker Pizza's slices are so big; consumers have to eat the pizza like a true New Yorker by folding in half to eat the slice sideways.
		Issuers of news releases and not PR Newswire are solely responsible for the accuracy of the content.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-28-1999/0000857366&EDATE= (218 words)

	Video News Release
		According to the new recommendations, the aggressiveness of treatment should be linked to whether a woman has low, intermediate or high risk of having a heart attack in the next 10 years, based on a standardized scoring method developed by the Framingham Heart Study.
		Low risk means a woman has a less than 10 percent chance of having a heart attack in the next 10 years, intermediate risk is a 10 to 20 percent chance, and high risk is a greater than 20 percent chance.
		B-ROLL: Video of patient with doctor during exam checking blood pressure, having blood drawn etc; surgery footage; and patient involved in heart-healthy activities including exercise and eating nutritiously.
	www.americanheart.org /presenter.jhtml?identifier=3018817 (216 words)

	Video News Release (VNR) Production
		You can do all that with a video news release which is designed specifically to attract the attention of the media who will then, hopefully, use your VNR in a news piece that will be broadcast to an audience of potentially millions of receptive viewers.
		In order to increase the likelihood that the efforts you put into your next video news release production will pay off, consider teaming with the experienced group of professionals at Satellite Communication Systems (SCS) to help you create the type of VNR that certain news organizations seek out on a regular basis.
		We can provide just about everything you need to ensure that your video news release production is as successful as possible, including script writing services, filming equipment, and set locations.
	www.satellite-commsys.com /midwestvideopressreleaseservices.html (318 words)

	The Environmental Institute for Golf - In the News
		The value golf courses provide to communities was the focus of a video news release produced by GCSAA earlier this year.
		The two minute news segment and the five minute background footage featured Greg Norman, chair of The Environmental Institute for Golf; Greg Lyman, GCSAA director of environmental programs and Tim Hiers, CGCS at Old Collier Golf Club.
		While the information is considered evergreen in nature, the release was timed to coincide with the U.S. Open in June and the PGA Championship in August.
	www.eifg.org /news/vnr06.asp (117 words)

	Video News Release VNRs, B Roll Production
		When produced in broadcast news style by an experienced crew with an in-depth knowledge of what TV newsmakers are looking for, a video news release (VNR) is almost indistinguishable from a normal news segment.
		Fortune 500 companies have been using video news release (VNR's) to inform the public about their latest product research and corporate news for years.
		Often at the end of a Video News Release (VNR) there will be additional unedited video footage, that a news producer can use to add to the VNR or to make his own segment about the story.
	www.video-news-release.com /index.htm (329 words)

	video news releases : Search Results : GoodSearch : Search the Internet with GoodSearch and support your favorite ...
		was the focus of a video news release produced by GCSAA earlier this year.
		A Video News Release (VNR) brings your press releases to life with sound and pictures.
		HHS continued to use the video news releases even after the GAO reported its findings.
	www.goodsearch.com /Search.aspx?Keywords=video%20news%20releases&xargs=12KPjg1m1SqoGmmvmnF9y1WeGHwS9Syd%2Dh8b9vGpN%5FZosFtC0wCERNVeGSjsYMSexy7AiSnKzPRZUXM4fLrvufEXqNRkaLHz7GjcnyxJJNBgaZWJl%5FnfMdbt5JpbQ7dC5VJsqKzefmqfa0EH7NDnle%5FIkbtS2to6ws1MzCxMYuIA%2E%2E (297 words)

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