
	Where results make sense

Topic: Viral marketing

Related Topics

Stealth marketing

Advertising

Gmail

Web banner

The Subservient Chicken

Link farm

Ytmnd

Search engine

Transputer

Tween (webcomic)

Ford SportKa

Haunted Apiary

Nintendo Revolution

Tender Crisp Bacon Cheddar Ranch

Chicken

In the News (Mon 28 Dec 09)

Northern Trust

Marvin Harrison

Peter Chernin

Gary Locke

Match Play

Penelope Cruz

Mickey Rourke

AR Rahman

Danny Boyle

Hugh Jackman

	Viral marketing - Wikipedia, the free encyclopedia
		Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.
		Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service.
		Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate.
	en.wikipedia.org /wiki/Viral_marketing (1830 words)

	Viral marketing - SourceWatch (Site not responding. Last check: 2007-10-13)
		Viral marketing is a technique that uses word of mouth or email to reach and affect an audience.
		If effective, viral marketing may require very little effort on the part of the propagandist, as the recipients of the message become the primary agents who spread it to other people.
		A more sinister alternate meaning for the term viral marketing arose when it was revealed that various drugco vending antiviral therapies for HIV had worked to suppress research into the malaria therapy for AIDS.
	www.sourcewatch.org /index.php?title=Viral_marketing (548 words)

	Viral Marketing
		The term "viral marketing" gets a lot of play, but many people know of the term without really knowing what it means.
		So let's clear up the confusion with a clear definition: viral marketing is any type of a marketing campaign that encourages recipients of the campaign's message to willingly pass it along to friends, family and colleagues (as opposed to "viruses" in which the recipient unwillingly passes it along).
		Viral marketing campaigns can be used to generate awareness or to stimulate specific action.
	www.webadvantage.net /tip_archive.cfm?tip_id=200&&a=1 (1134 words)

	Viral Marketing
		Viral Marketing captures the essence of multi-level-marketing and applies it to all customers - the "word-of-mouth" spread of the Hotmail message is involuntary.
		Viral Marketing is most powerful when it taps into the breadth of its customers' weak connections to others.
		The typical viral entry strategy is to minimize the friction of market entry and proliferation with an eye to building in hooks and barriers to switching for customers.
	www.dfj.com /cgi-bin/artman/publish/steve_tim_may97.shtml (3362 words)

	brandchannel.com \| Viral Marketing \| Brand Management Techniques and Examples \| branding and marketing portal \| brand \| ...
		The specific aspects of successful viral marketing that are understood tend to be of the “what not to do” variety, with the “how to” stuff existing in the more theoretical, and sometimes ethereal, sense.
		A pure branding viral will aim to be seen by as many people as possible but probably won’t be so concerned with a call to action.” The fact that the latter form of viral marketing is extremely difficult to track in terms of success is just the beginning of its complexity.
		A viral marketing effort aimed at giving a discount on a purchase can be easily tracked by examining how many customers took advantage of the offer in addition to observing how far the viral spread, i.e., where the offer was taken advantage of with regards to where it was originally seeded.
	www.brandchannel.com /start1.asp?fa_id=204 (2492 words)

	Tips for Optimizing Viral Marketing Campaigns
		At the heart of the issue are concerns over sending unsolicited email, but by using viral marketing tactics carefully, marketers may avoid negative reactions and gain an excellent return on investment (ROI) as they increase the reach of a marketing message to a targeted group far beyond their original audience.
		Viral marketing works best when a valuable and tangible incentive is offered, encouraging individuals to forward an email message to their friends.
		Viral marketing makes for a great one-time campaign, but it can also be a very effective tool for continuing to broaden the reach of your marketing messages over time.
	www.clickz.com /experts/em_mkt/opt/article.php/837511 (727 words)

	The Six Simple Principles of Viral Marketing
		Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
		Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try.
		A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be.
	www.wilsonweb.com /wmt5/viral-principles.htm (1446 words)

	Questions for the Viral & Buzz Marketing Association's Justin Kirby (Site not responding. Last check: 2007-10-13)
		Viral and buzz marketing is not new, but the use of these consumer-to-consumer techniques is becoming more prevalent, particularly as falling effectiveness of traditional, marketer-to-consumer techniques is making advertisers look seriously at other ways to build brand and shift product.
		So marketers are now looking more closely at online viral marketing, a consumer-to-consumer approach that can be used for any product, because the communication agent, such as video-based advertainment content, is the element that needs a wow factor, not the product.
		Advertisers are allocating more marketing budget in general to online activity, and we've seen a marked rise in the use of viral marketing since we started specializing in it at the turn of the century, especially over the past year.
	www.clickz.com /features/q_and_a/article.phpr/3364571 (1093 words)

	Viral Marketing Monthly - Viral Marketing Really is a Key Search Engine Optimization Component
		We were also executing a Viral Marketing Campaign for the client, VERADO, and links to the free download at the VERADO site from extremely popular sites were concurrently piling up as each day went by, increasing the cumulative popularity of the sites that link to it, or in SEO parlance "link popularity", exponentially.
		Viral Marketers will have to (forgive me) "close the loop" by aligning with companies that know what to do with the virally acquired customers and registrants.
		Viral Marketers must take a cue from this sentiment and reach out to their marketing brethren to help advertisers understand what happens after they do their jobs.
	www.intrapromote.com /vmm/vmm_july2001.html (2658 words)

	iMedia Connection: Viral Marketing
		In fact, the truth is that the term “viral marketing” is in itself an oxymoron.
		The more viral marketing is planned, controlled and thus contrived, the less likely it will succeed; the less it is controlled and allowed to do its organic ritual voodoo dance, the more likely it will be to propagate among the so-called innovators and early adopters.
		It’s just that marketers have a hard time letting go on the reins of control and that’s why we still see “viral marketing” best practice cases limited to “refer-a-friend” e-mails, which for the most part are done rather poorly.
	www.imediaconnection.com /content/1063.asp (1067 words)

	Viral Marketing - definition, information, sites, articles.
		Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
		Viral marketing depends on a high pass-along rate from person to person.
		However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
	www.marketingterms.com /dictionary/viral_marketing (129 words)

	Viral Marketing Services \| Email Marketing \| Quirk eMarketing Services
		Nevertheless, a virus is something that grows exponentially in the right environment and that is the point of 'viral marketing'.
		Viral marketing extends this into the digital domain by harnessing the electronic connectivity of individuals to spread your message.
		Quirk puts the correct 'viral marketing' strategy into place, targeting various individuals that are guaranteed to pass on your marketing message to others.
	www.quirk.biz /emarketing/action.q?ftlView=viral (307 words)

	Viral Marketing
		No, a carefully planned viral marketing campaign, like the virus, the marketing team behind this used the media, word of mouth, rumour mills to spread the word, other resources.
		Too many marketing campaigns have tried viral marketing and failed due to the fact that it didn’t suit their services, like a flu virus, some just don’t catch it.
		This article is based upon viral marketing over the Internet but there are a lot more forms such as pyramid selling schemes that may be worth checking out.
	www.actionscript.com /flashweek/00000268.html (1033 words)

	Viral Marketing
		Viral marketing can take many different forms and here are some examples of how other companies are using this concept on the Internet.
		Viral marketing is in its infancy and there will be new strategies developed as companies hone their skills at Internet Marketing.
		Xcellent Marketing offers a variety of marketing services to help publishers increase their revenues and profits from identifying new markets, providing critiques of web sites and marketing communications such as direct mail, catalogs, advertisements, etc. as well as developing effective traditional as well as Internet-based marketing plans.
	www.xcellentmarketing.com /html/articles/viral2000.html (687 words)

	MindComet :: Viral Marketing Voodoo
		His approach is a viral marketing campaign to raise money from fans and the general public who get a kick out of the humor behind this story.
		Not only do you need to monitor viral marketing campaigns for both negative and positive feedback to protect your brand, but the only way you’ll be able to determine the campaign’s success is by researching this free research data.
		Indiantelevision.com reported today of a viral video game "Darfur is Dying" developed in the US by digital activists from the University of Southern California.
	www.viralvoodoo.com (2068 words)

	USATODAY.com - 'Viral' advertising spreads through marketing plans (Site not responding. Last check: 2007-10-13)
		It's a marketing strategy that involves creating an online message that's novel or entertaining enough to prompt consumers to pass it on to others — spreading the message across the Web like a virus at no cost to the advertiser.
		Marketers have caught the bug and are increasingly weaving viral components into their marketing plans.
		Viral also takes off best with a boost, cautions Hicks: "Where you really get the 'one plus one equals three' is to include viral into the mix of media.
	www.usatoday.com /money/advertising/2005-06-22-viral-usat_x.htm (1052 words)

	Moonfish - Viral Marketing (Site not responding. Last check: 2007-10-13)
		Word of mouse, or viral marketing, is a very powerful and cost effective way to market your products and services.
		Viral marketing is also effective when targeting a B2B audience.
		Viral media can be passed from influencers to decision makers, creating awareness and interest for your products and services throughout a business.
	www.moonfish.com /main.asp?page=70 (226 words)

	WHEDONesque : Comments on 7565 : (SPOILER) Viral marketing for "Serenity" underway? (Site not responding. Last check: 2007-10-13)
		Marketing on the basis of what you think is popular rather than what the movie actually is, is dangerous.
		newcj, often in viral ad campaigns such as this one, something about any given "ad" suggests things to keep an eye out for, or to search for, in order to find another parrt of the campaign (which could be another clip, or a website, who knows).
		First, appparent production values on viral marketing often (not always, but often) is at this level, precisely because the "is this real?" or "is this official?" is part of what generates buzz and discussion -- without which viral marketing fails.
	whedonesque.com /comments/7565 (3695 words)

	Viral Marketing, items 1 to 50
		Viral marketing successes often fall within the entertainment sector, or relate to products and services that fit an entertaining approach.
		The idea is to use concentrated marketing to drive catalog sales or lead gathering during a specific time period, tied to a catchy viral concept.
		Subviral marketing is a new technique in which advertisers deliberately release spoofs of their own ads to the Web in an effort to generate buzz (examples: Budweiser, Levis, Ford, MasterCard).
	www.wilsonweb.com /cat/cat.cfm?page=1&subcat=mm_Viral (3036 words)

	How to Save the World
		These two factors -- the increased distrust of corporate messages and the new recipe for 'doing' viral marketing, are taking viral marketing mainstream -- it's no longer just a technique for those that can't afford advertising, but a technique to replace advertising.
		This is a misrepresentation of what viral marketing, as described by Jeff Rayport and Malcolm Gladwell, is all about.
		Viral marketing requires your product or service to come up in your customers' conversations with others.
	blogs.salon.com /0002007/2004/05/24.html (1178 words)

	DMC: The Connected Marketing Consultancy
		DMC are recognised as the experts in viral, buzz and word-of-mouth marketing (collectively known as 'connected marketing').
		"Integrating viral, buzz and word of mouth techniques with the whole mix of marketing - advertising, direct marketing, sales promotion, PR, etc. - is essential for successful campaigns." DMC's opinion on the state of viral marketing ten years after Hotmail's launch is widely referenced...here.
		Propertyfinder.com, [realestate.com.au and allrealestate.co.nz] launched a 'weird flatmate' viral marketing campaign, which asks flatsharers to reveal their strange and shocking experiences of living with people...
	www.dmc.co.uk (941 words)

	Viral & Buzz Marketing Association (Site not responding. Last check: 2007-10-13)
		All members of the VBMA share the conviction that Viral Marketing, Buzz Marketing and Word-of-Mouth Marketing (and other related marketing approaches that harness network-enhanced word of mouth) are based on the principles outlined below, and that we work constantly on improving these marketing techniques:
		Marketers need to offer content in the media and through one-to-one connections that the recipients themselves choose to propagate to those that they deem appropriate, thereby eliminating irrelevant, untimely and (as a consequence) annoying marketing messages.
		The new business network for a wide group of brands, agencies, consultants and academics who are involved in - but not necessarily specialists in - consumer-driven viral, buzz and word-of-mouth marketing.
	www.vbma.net /mission.html (392 words)

	Fimoculous.com: Feeding On Itself
		In that sense, viral marketing introduces complex issues about how we relate to media, how we want to believe in fantasy, and how we still cling to the notion of authenticity.
		Because viral marketing is now so prevalant, there's the danger that people will think parodies are real.
		Viral Marketing Manifesto -- Created to fight the backlash and create effective campaigns.
	www.fimoculous.com /archive/post-783.cfm (1097 words)

	Vancouver Internet Marketing Viral Marketing
		Viral marketing or "word-of-mouth marketing" describes any strategy that encourages individuals to pass on a message to others, creating the potential for exponential growth in the message's exposure and influence.
		Our Viral Marketing agency implements marketing techniques that encourage web users to pass on our client's marketing message to others, creating a potentially exponential growth in the message's visibility and effect.
		ViralBuzz is a professional Viral Marketing Agency located in Vancouver BC Canada.
	www.viralbuzz.com (691 words)

	Viral Marketing Advertising
		Over the last few years Viral Marketing has grown and grown and most new marketing campaigns are geared towards a viral approach.
		CE Europe, the company behind the marketing campaign, has issued a press release which makes it clear that the whole thing is a promotional stunt.
		Sophos also expressed concern that CE Europe, the company behind the marketing campaign, had issued a press release including quotes suggesting that the 'outbreak' is 'totally out of control'.
	www.viralmarketingadvertising.com (645 words)

	Viral & Buzz Marketing Association
		Viral marketing online is a decade old this year and it's getting hideously same-old, same-old boring.
		VBMA member DMC has provided an updated excerpt from the book 'Connected Marketing' which was co-edited by Justin Kirby of DMC and Dr. Paul Marsden and co-written by a number of other VBMA members.
		VBMA Members have connected and collaborated to write Connected Marketing: The Viral, Buzz and Word of Mouth Revolution published by Elsevier.
	www.vbma.net (690 words)

Try your search on: Qwika (all wikis)