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Topic: Virgin Cola


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In the News (Wed 30 Dec 09)

  
  Virgin Cola - Wikipedia, the free encyclopedia
Virgin Cola is a carbonated cola soft drink produced by Virgin Drinks, a subsidiary of the Virgin Group owned by Sir Richard Branson.
Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks.
Virgin Cola was first released in 1994, to compete with Coca-Cola and Pepsi.
en.wikipedia.org /wiki/Virgin_Cola   (348 words)

  
 BBC - h2g2 - Cola Drinks - A553187
Cola is named after a type of African nut (also known as the kola nut) which acts as a natural stimulant and is a popular chew as well as being used as a culinary ingredient.
Cola nuts are now mostly no longer used in cola drink manufacture, but they were once, and this is what the synthetic flavour of most cola drinks are modelled on.
Nowadays most colas consist of artificial flavourings, colourings, sugar, caffeine and h2o (hence the joke that caffeine-free sugar-free cola really is just brown water, tho' in reality it's brown water with flavourings).
www.bbc.co.uk /dna/h2g2/alabaster/A553187   (1095 words)

  
 VIRGIN COLA AND RICHARD BRANSON PRODUCT MARKETING LAUNCH US COLA WARS | BEVERAGES SOFT DRINK ADVERTISING COSTS SOLAR ...
Virgin Cola USA is based in Los Angeles, California and is a division of the UK-based Virgin Trading Company, a division of the Virgin Group of Companies.
Virgin Cola launched in the United States during the summer of 1998 and competes directly with the industry giants.
Virgin Cola has been successfully competing with the major US cola brands in the UK for many years, but taking them on in their own back yard marks a distinct shift in policy for the brand, part of Sir Richard Branson’s Virgin Group which also includes a record label, an airline and mobile phone operations.
www.solarnavigator.net /sponsorship/virgin_cola.htm   (1787 words)

  
 Biography of Richard Branson
Virgin records is one of the top six record companies in the world.
Virgin Airlines has won many awards; his most recent award was Airline of the Year.
Branson Quotes, "I want Virgin Cola to be as well known around the world as Coca-Cola."9 Virgin Cola continues to expand and become a very successful beverage company.
www.angelfire.com /mi2/llennium3/branson.html   (806 words)

  
 Princes Foods   (Site not responding. Last check: 2007-11-04)
This major re-launch comes as the Brand and the Virgin Drinks Group celebrate the 10th birthday of the Virgin Cola Brand, which was launched in November 1994.
Virgin Cola is also available through vending machines and as post-mix for the on-trade market.
Virgin cola is currently the fastest growing cola in the dispense market where its 'Great New Taste' and competitive pricing has proven highly attractive.
www.princes.co.uk /virgin.html   (294 words)

  
 Princes Virgin   (Site not responding. Last check: 2007-11-04)
Virgin is one of the UK's most dynamic and recognisable brands.
During taste tests the new recipe formulation was revealed to be significantly preferred to the leading cola brands in the UK.
Virgin is now one of the fastest growing cola brands in the dispense market where its 'great new taste' and urban packaging have proved highly attractive.
www.princes.co.uk /brands/virgin.php   (205 words)

  
 COLA
Cola drinks are generally sweetened with corn syrup, but may be sweetened with sugar or an artificial sweetener.
Among colas, German brand Afri-Cola had a higher caffeine content until the product was relaunched with a new formulation in 1999.
Cola Turka, a Turkish brand, and Zelal Cola are also popular among the Muslim community in Germany.
www.solarnavigator.net /solar_cola/cola.htm   (687 words)

  
 Virgin phone service to reach U.S. shores | CNET News.com
Virgin Mobile--a division of the conglomerate that owns Virgin Atlantic Airways, the Virgin Megastores, Virgin Cola and the fastest-growing mobile phone company in the United Kingdom--is close to a deal that would bring its brand into the U.S. market, company insiders say.
Virgin won't comment on who its partner in the United States is likely to be, and insiders say the timetable could be extended if last-minute snags are hit.
Virgin Mobile USA President John Tatum, who has helped lead the company's advance market research team in San Francisco for the past few months, says that most of the big carriers have been interested in talking to the company about a partnership.
news.com.com /Virgin+phone+...+U.S.+shores/2100-1033_3-251841.html   (1128 words)

  
 Virgin Cola Set to Launch in US   (Site not responding. Last check: 2007-11-04)
Virgin Cola Set to Launch in US From Beverage Digest 5/8/98
Virgin Cola plans to announce US launch during week of May 11 (BD 6/13/97).
Virgin claims: "Coke and Pepsi ads say nothing." UK-based company reportedly will try to "establish Virgin Cola as a credible alternative to Coke and Pepsi (and) inform consumer of 'the Virgin Cola difference.'" Industry executives say Virgin CEO Richard Branson plans to be in NYC for kickoff.
www.beverage-digest.com /editorial/980508.html   (203 words)

  
 virgin.com | About Virgin | The Whole Virgin Story | Timeline   (Site not responding. Last check: 2007-11-04)
Virgin Management Asia was formed — one of its first deals was a billion dollar joint venture agreement with Singtel to set up mobile phone operations throughout Asia.
Virgin announces the launch of Virgin Galactic, to undertake the challenge of developing space tourism for everybody.
Virgin Atlantic celebrated the reveal of the A380 and promises that it's superjumbos will not just be bigger but better than other aircraft.
www.virgin.com /aboutvirgin/allaboutvirgin/thewholestory/default.asp   (1234 words)

  
 Look, Ma--No Towers - News by InformationWeek   (Site not responding. Last check: 2007-11-04)
The scene--a stunt characteristic of Virgin Group founder Richard Branson--culminated with the charismatic Brit descending from the heavens on a crane, clad in a faux-nude bodysuit, and proclaiming the new wireless service's motto: "We've got nothing to hide." And everything to gain.
Virgin Mobile relied on an increasingly popular business model, called the mobile virtual network operator, to launch its cellular service without incurring the expense of building and running a network.
But Virgin Mobile is targeting a specific group of consumers: the youth market, which has the lowest cell-phone penetration but talks the longest and uses the most add-on features.
www.informationweek.com /story/showArticle.jhtml?articleID=18900823   (835 words)

  
 Virgin Plans to Introduce 'Virgin Fusion' Flavored/Enhanced Water Line in US.
Virgin US is now run by Cadbury veteran Bob O'Brien.
Virgin document obtained by BD indicates Virgin distributors cover 27 markets in 19 states throughout northeast, southeast, Texas, California and parts of midwest; primarily beer/new age.
Virgin quotes focus group participants: 1) "Chuggable -- could drink whole bottle, can't drink whole SoBe." 2) "I add water to Gatorade, but this is it already.
www.beverage-digest.com /editorial/001110.html   (293 words)

  
 The Gonzo Way of Branding
Virgin America will be the biggest and boldest test yet of Branson's maverick approach to entrepreneurship and of the power of the Virgin brand, which he's stretching in some very unconventional ways.
Virgin's brand was so glamorous that Branson could typically keep 60% or 70% ownership of new ventures while partners put up and risked all the capital.
Virgin Bride was the brainchild of one of his flight attendants, who wound up running the London wedding superstore.
www.fastcompany.com /magazine/87/branson.html   (4013 words)

  
 A new cola on the block - Virgin Cola drink - Business - Brief Article Insight on the News - Find Articles   (Site not responding. Last check: 2007-11-04)
Virgin Cola introduced itself to Americans this summer as aggressive marketers studied their reactions for a forthcoming ad campaign.
Since Virgin Cola, the brainchild of British tycoon Richard Branson, hit supermarket shelves on the East and West coasts, company officials say feedback has been strong.
Virgin's film crew has been taping segments around the country, including one at the Washington Monument during lunch hour.
www.findarticles.com /p/articles/mi_m1571/is_n37_v14/ai_21212833   (613 words)

  
 BW Online | October 26, 1998 | THEN CAME BRANSON (int'l edition)
Virgin Atlantic earned $129 million on sales of $1.4 billion for the year that ended on Apr. 30, and it threw off nearly $340 million in cash, making it one of the healthiest airlines in the world, says Michael K. Lowry, publisher of industry newsletter AirWatch Report.
Although Virgin Cola's quirky TV ads are still running, Virgin's investment to date is minimal and Branson has little riding on the venture except his prestige.
Virgin plans to add close to 20 stores next year, including nine in the U.S. Of all Branson's far-flung enterprises, perhaps the one posing the greatest risk to the Virgin name is the 19-month-old rail business.
www.businessweek.com /archives/1998/b3601013.arc.htm?campaign_id=search   (2366 words)

  
 brandchannel.com | Virgin Group Brands | Brand Extension | brands | brand | branding news
Virgin is still a strong, recognizable brand, but much of its meaning has been diluted.
Virgin Radio was sold to SMG and is, therefore, no longer part of the Virgin group.
Virgin may be an internationally recognized brand, but Virgin Cosmetics isn’t, nor is Virgin Cola, Virgin Active or Virgin Cars.
www.brandchannel.com /features_profile.asp?pr_id=215   (1922 words)

  
 Mitsubishi chosen for Irish cola production plant: News from Mitsubishi Electric Automation Systems
Key to Virgin Cola's international expansion of its brand, the new facility enables the company to manufacture cola concentrate outside the USA and distribute it to its extensive bottling facilities throughout the world.
Virgin produces many different components that vary in volume, and recipes for different bottling plants are varied to match local tastes.
Colas are supplied in two component parts which are only mixed together just before the final bottling stage.
www.engineeringtalk.com /news/mib/mib107.html   (614 words)

  
 Crown | Losing My Virginity
From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. Barnum.
Virgin began in 1970 as a mail-order record company and has since expanded into over a hundred businesses in areas as diverse as travel, entertainment, retailing, media, financial services, and publishing.
www.randomhouse.com /crown/catalog/display.pperl?isbn=9780812932294   (717 words)

  
 MONEY & POWER - Newsday.com   (Site not responding. Last check: 2007-11-04)
She was sailing with him a few years ago in a small catamaran around Necker Island, his own island in the Virgin Islands, racing against a very accomplished sailor who got far ahead of Branson's boat.
In the 13 years since she joined the Virgin Group as general counsel for Virgin Atlantic's parent company, Farrow has played a key role, first in handling Branson's epic legal battle against British Airways and, for the past five years, heading up the Manhattan-based Virgin USA Inc., the American arm of his operation.
Virgin's approach is to hire top people from the industry, help them launch the product and then send the management off on its own to run the company.
www.newsday.com /business/ny-bzgalant024914858oct02,0,6072932.column?coll=ny-business-print   (1000 words)

  
 Virgin Islands, Virgin Islands Newspaper, A Pulitzer Prize Winning Newspaper, Virgin Islands Guide, Virgin Islands Info
The COLA is added to the employee's base salary and does not count toward an employee's retirement.
Based on the results of OPM surveys, the agency is proposing that the COLA for Virgin Islands employees be raised to 23 percent.
COLAs are proposed to stay the same - at the maximum of 25 percent of an employee's salary - in Guam and the Northern Mariana Islands, Honolulu County, Hawaii, and the rest of the state of Alaska.
www.virginislandsdailynews.com /index.pl/article_home?id=8572994   (560 words)

  
 VIRGIN COLA TASTE REVIEW BEVNET SEPTEMBER 2004 - 1995 SOFT DRINKS: SOLAR COLA, PEPSI, COCA COLA, CADBURY SCHWEPPES, ...
Brand Overview: Virgin Colas will be on sale in participating 7-Eleven Southern California stores beginning June 28, 2004 and will expand to Florida in August before spreading across the country.
Virgin Drinks North America will also introduce a diet cola by the end of the summer, and has plans to later introduce a water beverage, an energy drink and other soft drinks.
Virgin Black Premium Cola is a drinkable beverage, but it lacks the characteristics that we'd expect to see in a "premium" cola.
www.budweiser-beer.net /virgin_cola_taste_review_2004.htm   (519 words)

  
 VIRGIN COLA HISTORY - SOFT DRINK BEVERAGES: SOLAR COLA, PEPSI, COCA COLA, CADBURY SCHWEPPES, BRITVIC
Virgin Cola just became available in limited distribution in Southern California.
Virgin is planning to launch a low-cost airline in the United States.
Virgin Cola, a premium brand cola, offers an alternative quality choice from a decidedly different company.
www.budweiser-beer.net /virgin_cola.htm   (1795 words)

  
 Virgin Cola under pressure
VIRGIN defended the market position of its Virgin Cola brand yesterday, amid reports that it lost market share in December and January.
Virgin came under further pressure when Cott, its joint-venture partner in the cola operation, decided to sell its 50pc stake back to Virgin.
A Virgin spokesman said the company had been gradually assuming a greater proportion of the business functions, such as distribution, and so it was "a fairly natural thing for us to take control of our own destiny".
telegraph.co.uk /htmlContent.jhtml?html=/archive/1998/02/13/cvir13.html   (246 words)

  
 Etta slams new cola drink for 'Virgin' ads - Asia Finest Discussion Forum
The Virgin ads came out in various newspapers this week and is expected to be followed with TV and radio campaign.
Rosales said the cola ad campaign is even worse than the controversial advertisement of Distilleria Limtuaco which used the lines, "Nakatikim ka na ba ng Quince AƱos" (Have you tasted a 15-year old?)," to launch a new brandy product.
Virgin Cola is the newest softdrink brand to enter the local soda market already dominated by Coke and Pepsi.
www.asiafinest.com /forum/index.php?showtopic=34328   (329 words)

  
 Princes Soft Drinks & Virgin Cola available from Foodsales   (Site not responding. Last check: 2007-11-04)
Since its addition to the Princes Brand portfolio in 2001 Virgin Cola has shown excellent growth in the UK market.
Virgin Cola's success comes from the excellent quality and value that the product offers the consumer and the generous margins afforded to the retailer for selling it.
Launched in October 2003 Virgin Sours has been met by the trade and consumers alike with a fanfare of excitement.
www.foodsales.co.uk /princessoftdrinks.htm   (396 words)

  
 Lucio Tan to enter lower-priced softdrinks market - Asia Finest Discussion Forum
Virgin Cola would be positioned as a lower-priced alternative to the more established and pricier Coke and Pepsi.
Virgin Cola would be available in three flavors — regular, diet and lemon lime.
Virgin Cola was first launched in Britain in 1994.
www.asiafinest.com /forum/index.php?showtopic=24286   (420 words)

  
 Virgin Airways - Nastiness
She told me to call 800-877-2537 on Monday and also said that Virgin would send my suitcase after holding it for ten days but that I needed to speak with the baggage staff and that I should try the same number in Los Angeles again and insist to speak with the Manager.
I cannot believe a company of Virgin's magnitude can do this to a passenger who made an error and that the baggage staff could be this rude.
I am truly amazed as to how mean and revengeful a company as Virgin can be to a passenger who made a MISTAKE by not delivering the suitcase at the same address as they pickup the other passengers suitcase.
www.virginaircrewlies.com /original/nasty.htm   (822 words)

  
 [No title]
The Virgin Retail Group is the largest segment, led by its Virgin Megastores music and entertainment chain throughout Europe, Japan, and the US.
Virgin Travel Investments includes Virgin Atlantic Airways (VA), the UK's number two airline, which flies to destinations such as Athens, Hong Kong, Johannesburg, and Tokyo, as well as major cities in the US.
Article which first appeared in the November 1997 edition of The In-House Lawyer, Virgin's in-house lawyer speaks out on the issues facing her in her capacity of lawyer to a dynamic employer.
members.lycos.co.uk /dtimes/cola/ac_vgn.htm   (572 words)

  
 Branson Pledges to Finance Clean Fuels - New York Times
Virgin Music was sold in 1992 for $1 billion.
His private company, Virgin Group, has played the parent to a host of different Virgin ventures from airlines to mobile phones to wine sales and railroads.
Virgin Blue, the Australian carrier, is publicly traded, though Sir Richard retains a stake, as is Virgin Express, the European carrier.
www.nytimes.com /2006/09/22/business/22climate.html?ex=1316577600&en=02c3ebc47735688d&ei=5088&partner=rssnyt&emc=rss   (1331 words)

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