| | Tobacco industry use of Virginia Slims' public opinion polls (Site not responding. Last check: 2007-11-03) |
 | | They employ Virginia Slims Opinion Polls both as a public relations mechanism for increasing Virginia Slims' visibility and reputation as an expert on women, and as a market research tool to understand how women view themselves for marketing Virginia Slims and other brands of Philip Morris cigarettes, to existing and potential female smokers. |
 | | Documents reveal that Virginia Slims Opinion Polls are deliberately positioned as "the definitive source of information on the history of women's opinions and their changing role in society." The poll promotes Virginia Slims by increasing media coverage and reinforces the brand's independent, self-confident identity. |
 | | Virginia Slims Opinion Polls not only provided information on the changing issues, beliefs, and attitudes of women in the U.S. to Philip Morris, but the social research arising from these polls can also be used to inform anti-tobacco counter-marketing campaigns for women. |
| apha.confex.com /apha/133am/techprogram/paper_116857.htm (408 words) |