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	USATODAY.com - Women design concept car for Volvo (Site not responding. Last check: 2007-10-20)
		Volvo, part of Ford Motor (F), has 28,159 employees worldwide, 20% of whom are women.
		Volvo officials say they have no immediate plans to mass produce the new prototype, but the company is likely to use some of its features on other vehicles.
		The YCC concept may be unique in terms of all-women design, but it's not the first time an automaker has targeted a female audience with a specific vehicle.
	www.usatoday.com /money/autos/2004-03-02-ycc_x.htm (810 words)

	Volvo Cars - Wikipedia, the free encyclopedia
		Volvo Cars was owned by AB Volvo until 1998, when it was acquired by the Ford Motor Company and placed in its Premier Automotive Group.
		The Volvo design team invented both the 'safety cage' and 'crumple zone' concept, where passengers are protected in a strong, encircling frame and the energy of a crash is absorbed by destruction of the hood or trunk of the car.
		In the early 1970s, Volvo acquired the passenger car division of the Dutch company DAF, and marketed their small cars as Volvos before releasing the Dutch-built Volvo 340, which went on to be one of the biggest-selling cars in the UK market in the 1980s.
	en.wikipedia.org /wiki/Volvo_Cars (1346 words)

	Concept car: Volvo YCC
		The Volvo YCC from 2004 is a car through the eyes of a female.
		YCC stands for 'Your Concept Car', the concept is aimed at the professional, independent woman desiring performance, style, practicality and ease of maintenance in one package.
		The YCC has pronounced arches so that from the drivers seat all four corners of the car are visible for easy maneuvering and parking.
	www.diseno-art.com /encyclopedia/concept_cars/volvo_ycc.html (172 words)

	BBC NEWS \| Business \| Girl Power softens Volvo's edges
		Volvo's latest offering seems to be almost more of a break with tradition than the Women's Institute members stripping off for a calendar.
		Volvo is a subsidiary of Ford, and the Swedish carmaker's idiosyncratic insistence on practicality and safety seems to be spreading within the group.
		The decision was apparently taken after Volvo refused to accept plans to use a Mazda platform across the group since it did not live up to its safety standards.
	news.bbc.co.uk /2/hi/business/3528757.stm (701 words)

	Ladies’ First with Volvo YCC Concept - The Car Connection
		The Volvo YCC, or Your Concept Car, which bows today at the Geneva Auto Show, is not a chick car.
		Volvo is very stubborn in using fixed ones: that way they are always in the right position, is the principle of the Swedes.
		The YCC uses the ULEV version of Volvo's 2.5-liter five cylinder engine with 210 hp and 221 lb-ft of torque.
	www.thecarconnection.com /index.asp?article=6907 (1018 words)

	steve dow, journalist (Site not responding. Last check: 2007-10-20)
		According to Volvo, the answer is a sporty coupe with "gull-wing" doors that open like a bird in flight, with storage space for handbags and hollowed-out headrests to accommodate ponytails.
		Volvo Australia spokesman Todd Hallenbeck insists the concept car is aimed at both women and men, and that much of the press coverage the YCC has garnered since its world launch at the Geneva Motor Show in March has got it wrong by flagging the car as intended for women drivers only.
		Anna Rosen, the 28-year-old lead exterior designer of the Volvo YCC, who will be in Australia for the unveiling here this week, says she was "shocked" that so much media attention had been paid to the fact the car’s designers were all women.
	www.stevedow.com.au /Article/article.asp?id=163 (1064 words)

	[No title]
		The Volvo "Your Concept Car" (YCC), a concept vehicle that was designed and developed entirely by women, made its world debut at the international auto show in Geneva, Switzerland.
		Volvo Car Corp. is in the process of patenting the YCC’s Ergovision system, which records a driver’s body measurements (height, leg length, arm length) and stores them in a personal key unit.
		YCC allows the driver to choose the ride height - either ‘High’ for a commanding view of the road, or ‘Low’ for a sportier feel.
	www.roadcompanion.ca /edito/mag/pages/_cumaghtm0005.asp?lang=ce&month=200403&magid=33005 (679 words)

	4Car Feature - Volvo YCC - from Channel 4
		The YCC was then developed around these requests, but the team weren't going to compromise, take the easy route and wrap their user-friendly concept up in a roomy runaround's body.
		Instead, the YCC is an aggressive-looking S60-sized coupe, with short front and rear overhangs, muscular wings, strips of LED lights and large alloys, retaining the shooting brake-style rear hatch and generous luggage bay of past Volvo coupes like the P1800 ES and the less pretty 480 ES.
		Volvo knows that gullwing doors always mean motorshow photos, so the YCC has a suitably spectacular top-hinged, electrically-opening pair, with large glass wraparound windows forming transparent roof panels when closed.
	www.channel4.com /4car/feature/motorshows/geneva2004/volvo-ycc.html (444 words)

	YCC Concept Car Makes UK Debut (Site not responding. Last check: 2007-10-20)
		The Volvo YCC (Your Concept Car) is a glimpse into the future and is the first car in the world to be created by an all female project team.
		Volvo's research has revealed this to be true and, since its debut, the YCC has caused considerable buzz around the world - it's been on tour to Washington, Milan, Paris, Oslo, Sydney and Tokyo.
		The YCC is designed to appeal to the modern consumer by combining insightful styling with clever features and advanced technology.
	www.swedespeed.com /news/publish/Volvo_News/printer_396.html (253 words)

	Women drove this new car design \| csmonitor.com
		YCC first appeared last month at an auto show in Geneva, and is not without its skeptics.
		Volvo's YCC answer: a sensing system that judges whether your car will fit, then discreetly guides your car into the space with minimal maneuvering from you.
		Volvo's plan is to collect all the correspondence they get from people and all that's written about YCC and assess which features might make it into the fleet, but even those additions would probably be three or more years off.
	www.csmonitor.com /2004/0415/p11s01-wmgn.htm (922 words)

	Volvo Introduces Your Concept Car \| Road Tests, Auto Features
		The Volvo YCC launched today at the Geneva Show makes it clear why car design shouldn’t be an all-male pursuit.
		Volvo appointed a female project management team to progress the YCC, the idea for which arose in 2001, when American marketing expert Marti Barletta ran a series of workshops at Volvo and came up with the claim that, "If you meet the expectations of women, you exceed the expectations of men."
		Well, the YCC isn’t just a striking design study with Volvo styling cues front and rear, and gullwing doors with a two-piece action, the main section opening upwards and the lower part hinging down.
	www.carkeys.co.uk /features/product/2212.asp (318 words)

	Events & Sponsorship
		Volvo designers Anna Rosén and Maria Uggla have been chosen Women of the Year by the Swedish magazine Damernas Värld in recognition of their inspiring design of the YCC concept car.
		All decisions concerning the YCC were made exclusively by women, a innovative first for the male-dominated automotive industry.
		Rosén recently accompanied the YCC to the Sydney Motorshow in October where the YCC was one of the event's star cars.
	www.volvocars.com.au /_Tier2/NewsEvents (495 words)

	Imaginary Consumer Guided Volvo YCC Development, Designer Says
		The Volvo YCC, a sleek coupe with dramatic lines and loaded with technical and design innovations, was introduced at the Geneva Auto Show in March to much media and public attention.
		YCC, “a car for everyone designed by women,” was developed under the thesis that if a car meets the expectations of women, it will exceed the expectations of men.
		By focussing on how YCC might integrate into ‘Eve’s’ life, the project’s designers were able to translate her needs into the design and functionality of the concept car.
	www.swedespeed.com /news/publish/Volvo_News/printer_301.html (647 words)

	The Scotsman - The car designed by women, for women (Site not responding. Last check: 2007-10-20)
		Volvo has provided the YCC with a range of interiors, including optional shag-pile carpets and removable seat covers, which it suggests can be changed to match your outfit.
		Ms Jones said she loved the smooth lines and stylish interior of the YCC when she saw it on display at a motor show earlier this year, but was put off by the suggestion women might be tempted to buy a car because they could swap seat covers to co-ordinate with what they were wearing.
		A spokeswoman for Volvo said the YCC was on the world tour partly to assess opinion and reaction to the design: "It’s more of a collection of ideas rather than something that will go into production and there are obviously parts of the car that will have a more favourable reaction than others.
	thescotsman.scotsman.com /index.cfm?id=553152004 (1027 words)

	CarNet - It's Your Choice
		Volvo recently announced the YCC concept car at the Geneva Motor Show.
		YCC is styled to afford optimum visibility and also to make the four corners of the car visible from the driver's seat.
		Volvo is already inclusive of women in the design of its cars.
	www.car.net.au /carnet/reviews/article.asp?ArticleID=3493 (409 words)

	Auto Mall Central - Great deals on cars trucks - auto insurance quotes - auto parts - repairs - auto insurance - Acura ... (Site not responding. Last check: 2007-10-20)
		Volvo recently made its first North American stop in Vancouver, B.C., Canada to showcase a car that has been years in the making, and in so doing become history in the making.
		The YCC debuted last year for the first time in Geneva and has received much attention from industry professionals to car enthusiasts.
		After YCC was put into action, a team of nine was formed and in charge of the whole car; from decision making, to exterior styling, to interior trim, it was all women.
	usautonews.auto123.com /en/info/autonews/index,view.spy?artid=48310 (369 words)

	Autonet.ca - Volvo unveils car designed by women: GENEVA -- More than a year ago, Volvo Car Corp. gave women employees ... (Site not responding. Last check: 2007-10-20)
		Volvo, part of Ford Motor Co., has 28,159 employees worldwide, 20 percent of whom are women.
		Volvo officials say they have no immediate plans to mass produce the new prototype, but the company is likely to use some of its features on other vehicles.
		The YCC concept may be unique in terms of all-women design, but it's not the first time an automaker has targeted a female audience with a specific vehicle.
	www.autonet.ca /Autoshows/Stories.cfm?StoryID=11283 (800 words)

	Carnews.nu [Car-news.biz] :: Auto News & Car Reviews :: (Site not responding. Last check: 2007-10-20)
		Volvo has released the first official photos of the all-new C70 convertible, that also doubles as a coupé.
		Flagship of the Volvo Cars fleet, the Volvo S80 T6 is big, mean and green, offering abundant cabin space and luxury, 272 HP, fierce performance, nimble handling and advanced low-emission engine technology.
		The Volvo XC90 reinforces its position as one of the most successful SUV models in the premium segment with the debut of a V8-engine model at the Paris show.
	www.carnews.nu /car-news.php?name=News&new_topic=48 (313 words)

	Swedespeed Forums: Your Concept Car - A Well Travelled Car is Celebrating Its First Birthday
		Over half of Volvo Cars’ customers in the United States are women, and the percentage of female customers is also growing steadily in Europe and elsewhere in the world.
		As a concept car, the Volvo YCC is a one-off — the only one of its kind, built to show what the future may hold in car design.
		The results of this survey confirm the assumption on which the YCC project was based: if you meet the expectations of women, you exceed the expectations of men.
	forums.swedespeed.com /zerothread?id=35485 (519 words)

	[No title]
		But in the YCC it is easy to see where the car starts and where it ends, because the front end is low, the fenders have been brought into sight and the traditional Volvo V on the bonnet section has been inverted.
		The effect is reminiscent of the Volvo P1800, giving the car a sporty look and the driver full command of the situation ahead.
		The lines of the YCC's 'catwalk' give it a look which is muscular and elegant at the same time.
	www.roadcompanion.ca /edito/mag/pages/_cumaghtm0001.asp?lang=ce&month=200406&magid=33300 (657 words)

	International Business: Making Space for Ponytails and Many Shopping Bags
		With this much vitriol, it is obvious that Volvo, the Swedish subsidiary of the Ford Motor Company, is tweaking the folkways of the industry.
		Volvo's designers concede that their car, known as the YCC, will not be built in anything close to its current form.
		The Volvo emblem is its name stamped on the universal symbol of the male gender, a circle with an arrow pointing up and to the right.
	www.nytimes.com /2004/03/06/business/worldbusiness/06auto.html?ex=1393995600&en=c6944a4a2e5adb85&ei=5007&partner=USERLAND (1196 words)

	Female Friendly Cars Appeal to Men Too, Paper Reports \| American International Automobile Dealers \|
		Volvo’s 2004 YCC concept car, which was designed for and by women, certainly shows that.
		When Volvo created its YCC for women, it designed a hood to be opened only by service staff.
		Volvo YCC’s answer: Easy-clean paint that’s similar to the coating on a non-stick pan -- dirt finds it very hard to cling on in the first place and washes off very easily.
	www.aiada.org /article.asp?id=52905&cat=Dealers (720 words)

	Howstuffworks "How the Volvo "Your Concept Car" Works"
		While the design of the YCC is filled with forward-looking ideas, the most innovative aspect of the car is not the design, but who designed it -- an all-woman design team.
		Unveiled at the 2004 Geneva Auto Show, the YCC is the first concept car to be designed from start to finish by a team composed exclusively of women.
		The YCC is a two-door sports coupe and is tame by some concept car standards (see the Toyota PM for a more radical concept vehicle).
	auto.howstuffworks.com /volvo-concept.htm (616 words)

	Drive.com.au
		The first car designed entirely by women – Volvo's YCC – is both publicity stunt and a grab bag full of clever ideas men will like too.
		Volvo has gone one step further towards shedding its conservative, staid image with the release of its latest V70 station wagons that are more stylish to look at and better to drive.
		Volvo has unveiled its new S60 sedan - the mid-size luxury car it says is unashamedly gunning for the Germans.
	www.drive.com.au /volvo-s90-articles/@spg502/results.html (444 words)

	What do women want in a car? (Site not responding. Last check: 2007-10-20)
		The Volvo YCC, Your Concept Car, is the first concept car in the world to be developed by an all-female Volvo team and was displayed for the first time in Britain on 2nd December at the Islington Business Design Centre.
		Since revealing the YCC to the world, Volvo surveys show the YCC‘s runflat tyres, easy clean paint, smart storage solutions and exterior filling point washer fluid top the ‘best features‘ lists for men as well as women.
		Volvo has a long tradition in listening to demands of the female customer.
	www.ideas21.co.uk /463 (481 words)

	Volvo YCC
		Visiting Volvo at the time for a series of workshops was Marti Barletta, an American expert on female consumer patterns.
		In the United States, 54 per cent of all Volvo buyers are women and the percentage of female customers in Europe is growing steadily too.
		The project management team behind the YCC (Your Concept Car) consists of five women at Volvo Cars, who brought to the project a broad spectrum of experience in various automotive fields.
	www.parvinder.dk /cars/fastest/ycc.html (454 words)

	Ultimatecarpage.com forums - Volvo YCC Concept
		NEW YORK (March 2, 2004) -- Volvo Cars is unveiling a concept today that's never been attempted in the more than 100 years of auto manufacturing: the first car designed and developed almost exclusively by women.
		Volvo has a long-standing tradition of listening carefully to what women want.
		In the 1980s, Volvo formed a women's reference group to test and assess new models within their early stages of development.
	www.ultimatecarpage.com /forum/printthread.php?t=2730 (872 words)

	Wired News: Women Drive Changes in Car Design
		Volvo's project is seen as part of the auto industry's growing attention to the needs of female drivers.
		The design of the four-seat "Your Concept Car," or YCC, sedan, which is being shown for the first time in the United States at the New York International Automobile Show, stresses comfort in entering and exiting the vehicle, driver safety and storage compartments, said Eva-Lisa Andersson, one of the project managers at Volvo.
		The YCC also has storage compartments built into the sides of the car that are concealed when the doors are closed, as well as a large container between the front seats for stuffing laptops or handbags.
	www.wired.com /news/autotech/0,2554,62991,00.html (716 words)

	2004 Geneva Motor Show - MSN Autos
		The Volvo YCC (Your Car Concept) is the first concept car designed completely by women.
		While the YCC is a concept only, some YCC features, such as Ergovision that uses a body scan to set a person's proper driving position, will find their way into future Volvo vehicles, officials said.
		Volvo's team of three female chief designers and five female project managers for the YCC was new.
	autos.msn.com /advice/article.aspx?contentid=4022404&src=MSN (1817 words)

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