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| | WAA Releases Ad Standards for WAP, SMS and PDAs (Site not responding. Last check: 2007-10-26) |
 | | Earlier this year, the WAA announced standards for SMS messages over GSM networks -- a "Full Message" consisting of the entire 160-long character string available in a text message, and a smaller "Sponsorship" ad of 34 characters, or about two lines of text on most phones. |
 | | The WAA said its PDA standards team, led by AvantGo's director of mobile Internet sales, James Ryan, would consider several additional standards already in use by several publishers. |
 | | And to an extent, those are the problems that the WAA is seeking to avoid -- by looking to create inventory to appeal to advertisers before the medium takes off, and by promising to keep an eye on advertisers' and publishers' needs as time goes on. |
| www.clickz.com /news/article.php/12_792701 (1043 words) |
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