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| | Viacom TV Operations and Nielsen Sign Agreement |
 | | Betsy Frank, EVP of Research and Planning for MTV Networks remarked, “As we continue to focus on measuring our reach with specific audiences in a complex television landscape, the enhancement of the measurement system and the expansion of the sample are critical for the business of Viacom’s cable networks.” |
 | | Included in the agreements are the CBS and UPN Television Networks; syndicators King World and Paramount; 12 cable networks BET, CMT, Comedy Channel, MTV, MTV2, Nickelodeon/Nick at Nite, Noggin, VH1, Showtime, TV Land, SPIKE TV, The Movie Channel and 35 Viacom owned-and-operated television stations across 28 markets. |
 | | NEW YORK, JULY 29, 2003 — Nielsen Media Research announced today multi-year agreements with various television operations of Viacom, Inc for expanded TV audience measurement services involving all Viacom and CBS television businesses. |
| www.nielsenmedia.com /newsreleases/2003/viacomtv.htm (514 words) |
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