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	World Wrestling Entertainment - Encyclopedia, History, Geography and Biography (Site not responding. Last check: 2007-11-07)
		WWE is also home to three of the eight internationally recognized world heavyweight titles.
		WWE's revenue in fiscal 2006 (from May 2005 to April 2006) was approximately $400 million (US), with a net profit of approximately $47 million.
		This is known as the WWE Brand Extension.
	www.arikah.com /encyclopedia/WWE (2650 words)

	ooBdoo
		WWE is also home to three of the eight internationally recognized world heavyweight titles.
		WWE's revenue in fiscal 2006 (from May 2005 to April 2006) was approximately $400 million (US), with a net profit of approximately $47 million.
		This is known as the WWE Brand Extension.
	www.oobdoo.com /wikipedia/?title=WWE (2475 words)

	The Shrine BBS: Brand Extension - your thoughts
		I believe that there should be a whole new brand extension all together.
		the brand extension had to be done, but there's no way it could have been an easy thing to do.
		I have always said that the splitting of the brands was a pile of shit.
	theshrine.conforums.com /index.cgi?board=wrestle&action=print&num=1072516379 (966 words)

	Qwika - World Wrestling Entertainment
		Under this "split brands" arrangement, each brand maintains a separate and non-overlapping roster of wrestlers, has championships exclusive to that brand (example: WWE Championship on RAW and the World Heavyweight Championship on SmackDown!), and is run by a different on-screen authority figure.
		In 2005, WWE created a "Legends" program, continuing the tradition of inducting new members into the WWE Hall of Fame at WrestleMania weekend, and working with former legends such as "Rowdy" Roddy Piper and Superstar Billy Graham to issue new licensed merchandise such as apparel, action figures, video games, and DVDs.
		Guerrero was the first active WWE superstar to pass on since Owen Hart in 1999, as well as the fifth former WWE Champion (the others being "Nature Boy" Buddy Rogers, Stan Stasiak, André the Giant, and Yokozuna).
	wikipedia.qwika.com /wiki/WWE (5552 words)

	WWE Brand Extension - Wikipedia, the free encyclopedia
		Brand extension is not a concept that began with WWE - indeed, one of the greatest successes of former WWE competitor World Championship Wrestling was its nWo faction, which, at the height of its success, was always referred to as its own promotion - going so far as to co-brand all pay-per-view events as "WCW/nWo".
		The brand extension served to split up the roster so that more of these wrestlers would have screen time, but at the expense of mainstays who regularly appeared on both shows.
		The brand extension originally tried to minimize interbrand relationships, so as to maintain the fact that the two brands had little relation to each other.
	en.wikipedia.org /wiki/WWE_Brand_Extension (2165 words)

	SingaporeMoms - Parenting Encyclopedia - World Wrestling Entertainment
		The WWE has a large media repository dating back to the late 1960s and their goal was to stream most of this content online using a subscription service.
		WWE is currently one of the leaders in pay-per-view content for cable and satellite television.
		WWE Films is located in Hollywood, California and their first feature is named "The Marine", starring John Cena.
	www.singaporemoms.com /parenting/WWE (4078 words)

	World Wrestling Entertainment (Site not responding. Last check: 2007-11-07)
		WWE is a publicly-traded company controlled by Vince McMahon and his wife Linda McMahon, son Shane McMahon, and daughter Stephanie McMahon.
		WWE talent is well known to sell movie tickets (The Rock) and it wasn't that long before the company decided to get into this medium.
		WWE Films is located on Hollywood (CA) and their first feature was named "The Marine", starring John Cena.
	www.askfactmaster.com /WWE (3212 words)

	WWE Women's Championship at AllExperts
		In early to mid-2002, as part of the WWE's brand extension, the Women's Championship, along with the WWE Undisputed Championship (its male counterpart), was to be defended on both shows.
		Although the title can be contested by both brands, it is not known whether the belt or the wrestler is forced to change shows should a challenger from the opposite brand win the championship - an issue that was avoided in 2005 when Stratus retained the title.
		However, WWE does not recognize any of these title changes, as the title was under the umbrella of the National Wrestling Alliance during that time.
	en.allexperts.com /e/w/ww/wwe_women's_championship.htm (984 words)

	TV.com Search Results for: [ wwe ]
		WWE Velocity is one hour of highly intensive wrestling action which continues the highs and lows experienced by all the WWE Smackdown!
		WWE Excess was a show showing some of the events that have occurred during that week, and also Special Guests come in the Studio to talk.
		WWE Tough Enough is a reality television show produced by World Wrestling Entertainment where a selection of hopeful men and women compete for a contract with the WWE.
	www.tv.com /search.php?type=11&stype=all&qs=wwe&x=47&y=5 (587 words)

	411mania.com
		And once the rosters were set, WWE took to bringing in "guest star" wrestlers from their other "brands" on a weekly basis.
		Critical reaction was mixed on this one: a clear blow to the crediblity of the brand extension, but a brilliant move for ECW's Neilsen numbers.
		WWE's brand extension might well be taking a "creative license" pounding on a week-in, week-out basis as talent is culled from one show to another at whim - but there is simply no question that the split-show platform continues to offer WWE (and its fans) a boatload of fresh, fun and exciting programming.
	www.411mania.com /wrestling/columns/46228/MeeThinks-10.10.06:-Long-Live-the-Brand-Extension.htm (2245 words)

	World Wrestling Entertainment at AllExperts
		WWE is currently the largest professional wrestling promotion in the world, and holds an extensive library of videos representing a significant portion of the visual history of professional wrestling.
		WWE is also home to three of the eight internationally recognized world titles.
		This is the logo which WWE is prohibited from using after its agreement with the conservation organization WWF.
	en.allexperts.com /e/w/wo/world_wrestling_entertainment.htm (2467 words)

	Wrestlemania Tickets - WWE Wrestlemania Tickets - Wrestlemania 22 Tickets
		They changed their name in May 2002 from WWF to WWE (World Wrestling Entertainment), in a statement from Linda McMahon she explained it was due to the worldwide growth of the WWF.
		In reality the WWF had lost a court case in the UK, losing the rights to use the initials and logo in the United Kingdom, and were forced to change their name.
		Are now brand names, they have their own roster (that was initially selected through a draft.), who work exclusively for their own brand, and only come together on occasional PPV shows.
	www.barrystickets.com /wwe-tickets/wrestlemania-tickets.php (693 words)

	IGN Boards - \|-\| Friday Night Project: 9th March 2007 \|-\|
		WWE wrestling also began to take on a more hardcore feel adapting many ideas from the rival federation at the time Extreme Championship Wrestling, more extreme matches were introduced and the bloodshed rose exponentially than before.
		With the brand extension established, many innovative storylines were brought about pitting different brands superstars against one another for either matches at Wrestlemania events or brand vs. brand storylines.
		The Attitude era came during a period of substantial growth in the WWE in popularity and new ideas were introduced so it was natural that with this influx of new inspiration entertainment wise that the fans and casual viewers would be kept interested.
	boards.ign.com /wwe_smackdown/b6546/138154660/p1/?25 (3683 words)

	SingaporeMoms - Parenting Encyclopedia - WWE RAW
		WWE RAW is the Monday night professional wrestling show for World Wrestling Entertainment.
		The name "WWF War Zone" ("WWE RAW Zone") was used for the second hour of "WWF Raw Is War" ("WWE RAW") as a way to split the show into two separate shows and charge a higher advertisement rate in the second hour.
		The title was simplified again in 2001 when WWE dropped the words "Is War" in response to the September 11, 2001 World Trade Center attacks and the resulting war on terror.
	www.singaporemoms.com /parenting/WWE_RAW (962 words)

	Pro Wrestling Insider - Pro Wrestling News Inside & Out
		Even if WWE went with a "Champion vs. Champion" main event of Cena vs. Batista (provided both are still champions) at Wrestlemania, they wouldn't end the brand extension.
		WWE is enjoying the revenue of having two separate house show tours and an excuse to have even more PPV events too much to end it now.
		WWE's mindset is that singles matches with heavyweights draw, not tag teams, Cruiserweights or Women's matches, so you will never see a WWE brand that doesn't include a heavyweight division on top of it.
	www.pwinsider.com /ViewArticle.asp?id=21928&p=1 (632 words)

	WWE Friday Night SmackDown! information - Search.com (Site not responding. Last check: 2007-11-07)
		Since the brand extention, the show has raised in both ratings and recognition and is treated on screen as the on-par competition to RAW.
		The brand extension was publically announced during a telecast of WWF RAW on March 25, 2002, and became official the next day.
		WWE adopted it and dropped their own Light Heavyweight Championship in favor of it.
	c10-ss-1-lb.cnet.com /reference/WWE_Friday_Night_SmackDown! (2441 words)

	WWE Gets Extreme [Fool.com] June 02, 2006
		WWE now has a diverse lineup of product that fans are sure to savor.
		Fans that get sick of watching one brand will hopefully stay in the WWE fold by taking up another; as for the superfan, this is simply a new product line to spend money on.
		And though this might be a bit premature, remember that WWE will be celebrating the 25th anniversary of Wrestlemania in a few years.
	www.fool.com /investing/general/2006/06/02/wwe-gets-extreme.aspx (567 words)

	WWE Corporate
		Once a month WWE Sunday Night Heat® comes to you live from the site of WWE™ Pay Per View Spectaculars where Raven™ and The Coach™ bring to you last minute details and behind the scenes information from backstage.
		WWE After Burn™ will highlight matches and interviews from WWE SmackDown!™ and WWE Velocity™ as well as peeking behind the scenes with WWE SmackDown!™ Superstars as they invade the entertainment world.
		WWE Confidential™, which airs in the timeslot previously belonging to the second hour of WWE Excess™, is scheduled to feature episodes that showcase all aspects of a particular Superstar, including a "Day in the Life" of a World Wrestling Entertainment Superstar and historical perspectives on classic World Wrestling Entertainment™ matches and events.
	corporate.wwe.com /news/2002/2002_05_08.1.jsp (730 words)

	WWE RAW information - Search.com (Site not responding. Last check: 2007-11-07)
		The split was a result of WWE (then known as WWF) purchasing their two biggest competitors, WCW and ECW.
		On the December 5, 2005 edition of RAW, WWE Chairman, Vince McMahon held the "Trial of Eric Bischoff," with Vince himself as the judge.
		The original WWE Intercontinental Championship was discontinued on October 20, 2002 following Triple H unifying the World Heavyweight and Intercontinental titles in a match with Kane at No Mercy 2002 until May 18, 2003, when it was reintroduced by "Stone Cold" Steve Austin prior to Judgment Day 2003.
	c10-ss-1-lb.cnet.com /reference/WWE_RAW (3805 words)

	Wrestling Information Archive - History of the WWE Brand Extension
		WWE Intercontinental Champion defeated WWE European Champion Rob Van Dam to retire the European title and retain the Intercontinental title.
		WWE Owner Vince McMahon orders the match re-started, and Batista subsequently wins, becoming eligible to challenge for either brand's version of the World title.
		WWE CEO Linda McMahon announces the decision was made to retain Theodore Long as G.M. February 14, 2005 — RAW: Triple H and Ric Flair inform Batista that JBL is on his way to RAW.
	www.100megsfree4.com /wiawrestling/pages/wwf/wwebrand.htm (7543 words)

	Through The Ropes By Josh Stewart 2002 brought us…
		Hogan’s triumphant return to WWE taking a nosedive when he bailed on the company’s Australia tour after half the Aussies plunked down their ticket money just to see the former champ.
		WWE poured salt on an open wound by lying to fans that Hogan’s back couldn’t take the flight Down Under - when in actuality his ego couldn’t take what he perceived was a lowball guarantee…
		A brand extension that is still not finding its footing.
	www.canarsiecourier.com /News/2002/1226/Arts_Entertainment/005.html (537 words)

	Good Info - articles and content for publishers
		WWF”s name was changed to WWE (World Wrestling Entertainment) in May 2002, in a statement from Linda McMahon she described it was due to the worldwide growth of the WWF.
		Became brand names, they have their own roster that was in the beginning was selected through a draft.
		WWE : Ticketnest by Sara Sara grew up in Kansas and after moving to Carlsbad, CA, relates to Dorothy of the "Wizard of Oz" fame.
	www.goodinfohome.com /ezineready.php?id=3510 (1447 words)

	Stocks for Mom: WWE [Fool.com] May 12, 2006
		As a long-term investment idea, I think WWE ranks pretty high; it may be riskier than a blue-chip stock like PepsiCo, but that doesn't mean that mom can't have some fun with her portfolio.
		In fact, the company has become a dividend player; Rick Munarriz noted back in December that WWE doubled the dividend payable to its shareholders.
		For the nine-month period ended Jan. 27 of this year, WWE brought in more than $45 million of free cash while distributing $33 million of dividends.
	www.fool.com /investing/general/2006/05/12/stocks-for-mom-wwe.aspx?ref=foolwatch (564 words)

	It's Good to be King - June 24, 2003 (Site not responding. Last check: 2007-11-07)
		Inevitably though, most of us knew that there would come a time when the WWE would have both their brands host their own pay-per-views.
		WWE fans would have to wait two years before another King of the Ring Tournament would be held.
		This time however, the WWE would use the event as a way to fill their four-month pay-per-view gap between April’s WrestleMania and August’s SummerSlam (there were only four pay-per-views a year back then.).
	www.wwebreakdown.com /files/archives20030624.html (604 words)

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