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	Hennepin History Museum-Hennepin History Magazine (Site not responding. Last check: 2007-10-16)
		The mill once belonged to the Washburn Crosby Company, forerunner to General Mills Incorporated and the original home of Gold Medal Flour, WCCO, Wheaties, and national phenomenon Betty Crocker.
		Washburn Crosby was wholly unprepared for the onslaught of 30,000 responses to the puzzle that poured in.
		Betty Crocker's surname was chosen in honor of William Crocker, a recently retired and well-loved director of the Washburn Crosby Company.
	www.hhmuseum.org /mg/mg_hhm.htm (738 words)

	Wisconsin Academy Staff Development Initiative
		Washburn served on the Board of Regents for the University of Wisconsin-Madison and became the only lifetime regent given that honor by the legislature.
		He built and equipped the Washburn Observatory at UW-Madison and donated $50,000 to build the La Crosse Public Library which was the second largest in the state at the time.
		It was said that Washburn "entered the milling business when it was a trade and left it as a science." Washburn Crosby Co. became a part of General Mills in 1927.
	wasdi.org /wshb.html (283 words)

	History
		Named after Cadwallader C. Washburn, Civil War general, congressman, founder of the Washburn Crosby Milling Company (forerunner to General Mills) and governor of Wisconsin from 1873-1874, the largest community in Bayfield County lies on a hillside overlooking Lake Superior's Chequamegon Bay.
		The port of Washburn consisted of a grain elevator with 1,000,000 bushel capacity for the shipping of wheat, oats, barley, rye and flour from the midwest to eastern destinations.
		Washburn's population allegedly peaked at 10,000 during the war and the community was hard pressed to provide housing and educational opportunities for the influx of new families.
	www.cityofwashburn.org /History.htm (1789 words)

	Printer version: They built this city: Mill City Museum celebrates Minneapolis' riverfront, industry, people
		Washburn died in 1882, leaving behind a company that's still in business; it became General Mills in 1928 and is headquartered in the Minneapolis suburb of Golden Valley.
		Washburn's name still is prominent: it's a Minneapolis street, a high school and part of WCCO radio and television's name, originally short for the Washburn-Crosby Company.
		Washburn, troubled by the large number of children who lost fathers in the 1878 Washburn A Mill Explosion, provided $375,000 in his will for an orphanage.
	www.startribune.com /dynamic/story.php?template=print_a&story=4064507 (1614 words)

	Thursday Night Hikes: Washburn-Fair Oaks Hike Architecture Notes, Part 3
		The Caroline Crosby house is a red brick housesimilar to the one built for her brother across the alley.
		Caroline Crosby, sister of John Crosby IV, was a pioneer in the settlement house movement and devoted her long life to welfare work.
		John Crosby IV was the son of a founding partner of the Washburn-Crosby milling company.
	www.angelfire.com /mn3/tcarchpark/fairoak1.html (4220 words)

	US Brands Turned International (Site not responding. Last check: 2007-10-16)
		The company was the first major retailer to emphasize the nutritional value of its own brands to customers” (www.tesco.com/corporateinfo/).
		The Washburn Crosby Company, Pillsbury, and other regional millers joined together to form General Mills, Inc. It became the largest miller in the world with 27 associated companies in 16 states.
		Companies have learned that adapting their products to the local market, creates an important revenue source for their company.
	web.bentley.edu /students/h/hernan3_glor (2611 words)

	NASCAR.com - General Mills Gold Medal Flour Celebrates 125 Years of Baking and Innovation; Product Innovation and ...
		After winning the award, Washburn Crosby began using "Gold Medal" as the brand name on the firm's best grade of flour, and on Aug. 19, 1880, the first flour was packed and shipped under that now-famous brand.
		Washburn Crosby received thousands of responses in addition to hundreds of letters asking for cooking and baking advice.
		Washburn Crosby's advertising department created a fictional spokesperson to respond to these requests and called her Betty Crocker, using the last name of a retired company director by the name of Crocker.
	www.nascar.com /2005/news/business/press/06/07/4466070 (747 words)

	[No title] (Site not responding. Last check: 2007-10-16)
		In Minnesota Washburn is most known for his work in the milling industry.
		When Cadwallader Washburn died, he left a sum of money to build an orphanage to be named the Washburn Memorial Orphan Asylum in memory of his mother.
		In 1951, the board of trustees decided that the Washburn organization should become a children's mental health agency and the Washburn Child Guidance Clinic was formed.
	www.washburn.org /services/history.html (252 words)

	General Mills Flour
		The company was organized to manage the operation of the Washburn B mill.
		The company's home economists tested the flour in typical baked products as it was produced and verified its quality before it was shipped from the company for sale to consumers.
		The new company was composed of all the mills constructed or purchased by Washburn, Crosby and Company since 1866 plus the Red Star Milling Company of Kansas and Royal Milling Company, Kalispell Flour Mills Company and Rocky Mountain Elevator Company, all of Montana.
	gmflour.com /gmflour/ourheritage.asp (2368 words)

	From Altoids to Zima
		When the Washburn Crosby milling company started receiving hundreds of questions in the early 1920s about baking with its products, it decided that the replies would be more personal if they bore the name of a character invented for the purpose.
		When Betty made her radio debut in 1924 in a company-sponsored cooking show, she was actually played by a different actress in each of the 13 cities where the show was broadcast.
		Morris reports that the “10-2-4” inscription on its cans and bottles refer to 10 a.m., 2 p.m., and 4 p.m., the times when consumers might be slumping in their workday and most need a caffeine hit according to a 1920s Columbia university study.
	business.queensu.ca /enewsletter/displayArchivedBook.php?articleKey=278 (803 words)

	Grain Elevators (Site not responding. Last check: 2007-10-16)
		In 1903 a new flour milling company came to buffalo from Minneapolis, the Washburn Crosby Company.
		Washburn Crosby made an agreement with Frontier for unloading and transferring grain.
		In 1928 General Mills was organized in Buffalo with Washburn Crosby as its nucleus.
	bac.bfn.org /grain/2 (426 words)

	Movers and Shakers of Minneapolis (Site not responding. Last check: 2007-10-16)
		Washburn, Cadwallader Colden: Born in Livermore, Maine on April 22, 1818, died May 15, 1882 in Eureka Springs, Arkansas.
		Washburn County in Wisconsin is also named after him.
		Arriving in Minneapolis in 1857 as a surveyor, he was also a lawyer, a newspaperman, a co-founder of Washburn Crosby Company, part founder of Soo Line Railroad, a Minnesota State Representative, and a U.S. Congressman and Senator from Minnesota.
	www.tholt.com /peop.html (1304 words)

	TV ACRES: Candies & Desserts > Cake Mixes (Betty Crocker)
		- This fictional female spokesperson was created in 1921 by the Washburn Crosby Company of Minneapolis (later to be General Mills) to answer a flood of questions about baking that resulted from their promotion of Gold Medal Flour.
		Her character's last name was taken from the company's former treasurer/director William G. Crocker; and her first name "Betty" was chosen for its all-American friendly sound.
		The former site of the Washburn Crosby Milling Company is located at 701 South 1st Street in downtown Minneapolis along the Mississippi River.
	www.tvacres.com /candies_bettycrocker.htm (477 words)

	MAC MARTIN ADVERTISING AGENCY: An Inventory of Its Advertising Scrapbooks at the Minnesota Historical Society
		In 1931 it merged with the Erwin Wasey Agency and the firm became known as the Erwin, Wasey and Company, with Mac Martin as its president.
		The detailed description that follows lists each company in alphabetical order and its records in chronological order, even if that company's proofs are contained in several different boxes.
		Eastern representative of this company was the Patton-Madison Land Company of St. Paul.
	www.mnhs.org /library/findaids/00508.html (1540 words)

	South Deering :: General Mills
		Later in 1922, the Washburn Crosby company purchased the flour mill from the Star and Crescent Milling Company.
		With that in mind the Washburn Crosby Company began to remodel and rebuild the mill.
		The Washburn Crosby Company purchased the flour mill from the Star and Crescent Milling Company.
	www.neiu.edu /~reseller/sdgenmills.html (649 words)

	GENERAL MILLS (Site not responding. Last check: 2007-10-16)
		The mill was called "Washburn's Folly" by those who were sure the demand for midwest spring wheat flour would never grow to match the new company's supply.
		The company is also committed to achieving combined financial results that rank within the top ranking of major corporations; while fulfilling its responsibilities to consumers, shareholders, and to its more that 10,000 employees.
		The company, a major producer of packaged consumer food products, is a multinational corporation that competes in the food processing industry.
	users.galesburg.net /~atkins/genmill.html (1081 words)

	Washburn
		Washburns, one of the great political dynasties of the 19th century.
		From humble beginnings, the seven sons of Israel and Martha Washburn rose to serve as state governors, congressmen, a U.S. senator, Secretary of State, foreign ministers, a Civil War general, and a Navy captain.
		As industrialists, the brothers' achievements included founding the Washburn-Crosby Gold Medal Flour Company, inventing a typewriter, and serving as president of a railroad.
	www.norlands.org (151 words)

	This Famishing World - McCann - Ch6b
		The Washburn-Crosby Company by its own confession does not believe that whole wheat bread killed Belgians, as reported by Herbert Hoover, or that American stomachs will not stand whole wheat, or that whole wheat produces typhus fever, dyspepsia, and will not keep.
		The Shredded Wheat Company declared at the same time that whole wheat was an ideal food, easily digested, containing all the salts necessary to the health of the human body.
		The Bennett Biscuit Company, manufacturing Wheatsworth Biscuits, made of whole wheat, stands like another tower of might against the selfishness of industries whose hearts remain hard even under the lamentations of war.
	journeytoforever.org /farm_library/Famish/famworld6b.html (4754 words)

	Cereal Box Collectibles
		Some even purchased company picture post cards that are much sought-after today.
		The Breakfast of Champions was invented in 1921 when, as the story goes, a Minneapolis man interested in health accidentally spilled a wheat bran mixture on a hot stove.
		After contacting the Washburn Crosby Company, forerunner of General Mills, Gold Metal Wheat Flakes was introduced in 1924.
	www.antiquetalk.com /column318b.htm (734 words)

	Ivy Ledbetter Lee Papers \| Seeley G. Mudd Manuscript Library (Site not responding. Last check: 2007-10-16)
		For descriptive purposes I have grouped together companies doing the same type of business, some of the smaller companies and organizations are not noted at all in the description that follows.
		(1928-1945) and its predecessor the Washburn Crosby Company.
		Companies that the Rockefeller family had a major interest in have been separated from this section such as Standard Oil and the Colorado Fuel and Oil Company.
	libweb.princeton.edu /libraries/firestone/rbsc/finding_aids/lee.html (10703 words)

	Ad Age Advertising Century: Icons: Betty Crocker
		Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co. with questions about baking.
		To answer customers in a more personal manner, the company created a fictitious kitchen expert, pulling the name "Crocker" from a recently retired director of the company and adding the first name "Betty" because it sounded friendly.
		Washburn Crosby's female employees were asked to submit handwriting samples for Betty's signature and the one selected as "most distinctive" is still Betty's signature today.
	www.adage.com /century/icon04.html (333 words)

	General Mills: Our History
		Harnessing the power of St. Anthony Falls, Cadwallader Washburn built one of the leading milling companies in the world; and through a merger of regional millers, the Washburn Crosby Company became General Mills in 1928.
		Betty Crocker began as a pen name in 1921 to answer cooking-related questions that were sent to the Washburn Crosby Company.
		He brought the idea to the Washburn Crosby Company, where the cereal that would become "The Breakfast of Champions" was born in 1924.
	www.generalmills.com /corporate/company/history.aspx (635 words)

	Articles - General Mills (Site not responding. Last check: 2007-10-16)
		The company can trace its history to the Minneapolis Milling Company, an organization founded in 1856 by Cadwallader C. Washburn which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River.
		However, the company succeeded and in 1874 he built the even bigger Washburn "A" Mill.
		This was partially due to the low-carbohydrate diet craze that had been sweeping the United States in the early 2000s decade, but was also influenced by research indicating that highly-refined grains can have detrimental health effects.
	www.lastring.com /articles/General_Mills (583 words)

	Mill City Museum: Dear Betty Crocker
		The Washburn-Crosby Company’s (later General Mills) radio station, "WCCO," went on the air March 4, 1925.
		Betty Crocker, the company’s fictitious spokesperson, became the voice of the "Gold Medal" station.
		Betty promoted Gold Medal flour and other products while she dished out helpful hints and recipes on her program, the "Betty Crocker Cooking School of the Air." Extremely popular, the show was picked up by the NBC network in 1927.
	www.millcitymuseum.org /features/bettycrocker.htm (277 words)

	Hennepin History Museum-Hewitt & Brown Architecture (Site not responding. Last check: 2007-10-16)
		Hewitt built two houses for the son of the flour milling company founder, one on Lake Minnetonka and this city house in the Washburn-Fair Oaks neighborhood.
		Hewitt and Brown were connected by marriage to the Christian family, who were among the pioneers of the Washburn-Crosby company, which later became General Mills.
		The four-story office block was designed as an Italian palazzo because "it permitted unusual spacing of the windows...and...the securing of the maximum light in the drafting rooms where it was needed." Window arch medallions commemorate history's greatest designers including Leonardo da Vinci, Filippo Brunelleschi, Sir Christopher Wren, and H.H. Richardson.
	www.hhmuseum.org /ex/ex_hba.htm (1352 words)

	A Brief History of The First Universalist Church of Minneapolis (Site not responding. Last check: 2007-10-16)
		Other members were George Chowen, first Hennepin County Registrar of Deeds; the Washburn and Pillsbury families, who founded the Pillsbury and General Mills Companies; the King family (now Northrup King Seed Co.), who founded the Minneapolis Park System by giving their family farm to the city.
		William Drew Washburn, for fifty years a faithful member and trustee of the church, was named for William Drew, a Universalist minister back in Maine whom his mother admired.
		The Washburn family produced two senators, a governor of Wisconsin, and Elihu Washburn, brother of William Drew, who was Abraham Lincoln’s campaign manager.
	www.psduua.org /witness/firstunivmpls (1441 words)

	[No title]
		His father, James S. Bell, was a miller and was hired to head the Washburn Crosby Company in Minneapolis in 1888.
		From 1916-1918, he was chairman of the milling division of the United States Food Administration under Herbert Hoover and from 1918-1919 he was named treasurer and general manager of the Sugar Equalization Board.
		He was awarded the Cross of the Legion of Honor by the French Government and was also made a member of the Belgian Order of the Crown for his contributions during World War I. When he returned home, he resumed his duties at Washburn Crosby and in 1925 became president of the company.
	special.lib.umn.edu /findaid/xml/uarc00685.xml (1005 words)

	Welcome to Cargill: Our History History and Background (Site not responding. Last check: 2007-10-16)
		Timber baron C.C. Washburn, a founder of the Washburn, Crosby Company, builds his firstflour mill at St. Anthony Falls on the banks of the Mississippi River in Minneapolis.
		The Superior Terminal Elevator Company, a subsidiary of the Minneapolis Cargill Elevator Company, is formed by W.W. and Sam Cargill, and a 2.3-million-bushel elevator is constructed at Superior, Wis.
		Accusations against the company lead to a bar on futures trading by Cargill Grain Co. and three of its officers.
	www.aif.cargill.com /cargill-history.html (2098 words)

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