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| | Ingredients from Weetabix USA. |
 | | Several decades ago, Weetabix introduced a radical new concept: employ cereal grains, not as basic foods in and of themselves but as value added Ingredients in packaged and processed foods. |
 | | A Weetabix grain based ingredient always adds significant value to any product in the form of increased bulk, flavor, crunch or improved nutritional statement. |
 | | As the industry has grown, Weetabix has reinvested millions in technology, personnel and facilities in the United States, Canada and Europe so that we alone can offer a variety "of products and creative custom tailoring unparalleled in the history of food technology. |
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