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	Wheaties - Wikipedia, the free encyclopedia (Site not responding. Last check: 2007-11-04)
		Wheaties was created in 1921 as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills).
		Wheaties radio broadcasting in the 1930s touched the early career of Ronald Reagan, who was at the time a sports broadcast announcer in Des Moines, Iowa.
		Wheaties also does not limit itself to current athletic stars, as special edition boxes have depicted baseball players from the early 20th century, and many athletes who were too early for Wheaties to cover (see Jim Thorpe).
	www.wikipedia.org /wiki/Wheaties (1420 words)

	Wheaties (Site not responding. Last check: 2007-11-04)
		Wheaties’ first venture into the world of sports was the sponsorship of minor league baseball broadcasts.
		Wheaties also issued special packages featuring America’s heroes from Sydney in 2000, including Stacy Dragila, the first women’s pole vault gold medalist, 400- and 800-meter gold medal swimmer Brooke Bennett, and diver Laura Wilkinson, who overcame a broken foot and a strong field to win the gold.
		Wheaties sponsored the first televised commercial sports broadcast when, on August 29, 1939, NBC presented a baseball game between the Cincinnati Reds and the Brooklyn Dodgers for some 500 owners of television sets in New York City.
	www.wheaties.com /ourhistory.asp (2105 words)

	Augusta Georgia: sports@ugusta: Tiger Woods is new Wheaties spokesman 03/17/98
		Wheaties will carry three cereal box covers showing Woods swinging an iron, holding his putter in the air and carrying a trophy.
		Wheaties officials said they hope Woods' role as a spokesman increases sales of the cereal as much as its most recent spokesman, Michael Jordan.
		Wheaties had record sales in the three years after Jordan was chosen as a spokesman in 1988, Reed said.
	augustachronicle.com /stories/031798/spo_124-2072.shtml (475 words)

	Wheaties Cereal History - Invention of Wheaties Cereal (Site not responding. Last check: 2007-11-04)
		In 1921, a health clinician in Minneapolis was mixing a batch of bran gruel for his patients when he spilled some of the mix on a hot stove.
		Wheaties baseball broadcasts were immensely popular throughout the 1930s.
		The name "wheaties" was selected as the result of a company contest won by Jane Bausman, the wife of one of the company's executives.
	www.ideafinder.com /history/inventions/story048.htm (891 words)

	Canku Ota - Decermber 1, 2001 - Wheaties Honors Jim Thorpe
		She was inspired by the story of Jim Thorpe and decided to champion the cause to have him placed on the Wheaties box during her reign as Miss Indian USA 2000.
		Wheaties has received thousands of letters from across the country and around the world in support of Jim Thorpe.
		Wheaties began its association with sports in the mid-1930s with a sign on the left field wall at old Nicollet Park near downtown Minneapolis.
	www.turtletrack.org /Issues01/Co12012001/CO_12012001_Wheaties.htm (991 words)

	Teammates Zanardi and Vasser make Wheaties box
		Wheaties unveiled a box that will go on sale nationally in late June or early July with Target-Chip Ganassi Racing teammates Alex Zanardi and Jimmy Vasser pictured on the front, along with one of their Reynard-Honda race cars and a "Back2Back Champions" logo.
		During the announcement Saturday at Belle Isle Raceway, the drivers mugged for the cameras as they ate Wheaties out of the PPG Cup trophy that Zanardi won last year.
		The only previous auto racer to appear on the Wheaties boxes was NASCAR star Dale Earnhardt in 1997.
	www.freep.com /sports/gp98/qgpnote7.htm (697 words)

	Wheaties Honors Golf Legends Woods and Nicklaus
		While Woods has been Wheaties' official spokesperson since 1998 and has appeared on the box more than a dozen times, this new package marks the first Wheaties appearance for Nicklaus.
		Wheaties began its involvement with sports in the mid-1930s with a sign on the left field wall at Nicollet Park near downtown Minneapolis.
		General Mills' broadcast deal with the minor league Minneapolis Millers on WCCO Radio included the large signboard that Wheaties would use to introduce its new ad slogan: "Wheaties--The Breakfast of Champions." From that rather modest start, Wheaties has built a tradition that includes many of the greatest athletes of all time.
	www.nicklaus.com /nicklaus_news/news060903.php (543 words)

	SPURS: Wheaties Honors Spurs’ Star Tim Duncan (Site not responding. Last check: 2007-11-04)
		Wheaties has announced that the San Antonio Spurs' power forward has been honored with his own Wheaties box.
		Duncan's only previous Wheaties appearance was as part of the 2003 Spurs NBA championship package.
		Wheaties began its association with sports in the mid-1930s with a sign on the left field wall at Nicollet Park near downtown Minneapolis.
	www.tradewebber.com /spurs/news/duncan_wheaties_050128.html (475 words)

	CNN/SI - Soccer - U.S. women's soccer team honored by Wheaties - Wednesday August 11, 1999 01:20 PM
		Each player will be on the front cover with selected highlights of her career featured on the back of the box.
		This is the first time in Wheaties' 75-year history that a soccer player has been on the orange box.
		Jim Murphy, Wheaties marketing manager, said General Mills wanted to do something special to honor the women and their achievements.
	sportsillustrated.cnn.com /soccer/news/1999/08/11/wwc_wheaties (521 words)

	Andre Agassi on Wheaties Box (Site not responding. Last check: 2007-11-04)
		Just in time for the French Open, a special edition Wheaties box featuring tennis great Andre Agassi will be on grocery shelves nationwide.
		With eight Grand Slam titles and 58 career singles titles, Agassi is one of only five male tennis players to have won all of the Grand Slam tournaments in a lifetime.
		Agassi is the ninth tennis great to be on a Wheaties box since the tradition of featuring star athletes began in the 1930's.
	www.cpwire.com /artman/publish/printer_584.shtml (209 words)

	Emergency Steak
		Cringe as you feel the crunching of the Wheaties under your fingers as you try to maneuver through the milky, meaty mess that has accumulated.
		When you're baking, you mix together butter, eggs, milk, flour, and sugar, most of which would be nasty on their own, and you end up with a delicious cake.
		In a true emergency, you could simulate emergency steak by dropping a hamburger into a bowl of wheaties.
	www.lanceandeskimo.com /chefelf/mis_e-steak.shtml (573 words)

	Wheaties Salute to David Robinson
		San Antonio Spurs legend David Robinson was honored with a special-edition Wheaties box unveiled on January 14, 2004 at The Carver Academy in San Antonio.
		One of the top centers of all time, Robinson was a sensation on the basketball court and a respected figure off the court.
		General Mills' broadcast deal with the minor league Minneapolis Millers on WCCO Radio included the large signboard that Wheaties would use to introduce its new ad slogan: "Wheaties -- The Breakfast of Champions." From that rather humble beginning, Wheaties has built a heritage that includes many of the greatest athletes of all time.
	www.chiff.com /a/david_robinson.htm (487 words)

	Brandweek: Wheaties Bulks Up - General Mills Inc. marketing push for Wheaties Energy Crunch - Brief Article
		Big G is hailing Wheaties Energy Crunch as a "powerful energy formula of protein, complex carbohydrates and energy-releasing B vitamins and will back it with TV, print, sampling and FSIs.
		Sales for Wheaties, the 10th most popular brand at grocers, were flat at $87.1 million for the year ending Dec. 31,per Information Resources Inc.
		Big G spent a total $239.9 million on its cereals through October of last year; Wheaties itself got $13.6 million during the same period and $21.5 million for all of 1999, per Competitive Media Reporting.
	www.findarticles.com /p/articles/mi_m0BDW/is_8_42/ai_71559608 (699 words)

	USATODAY.com - 3 Olympians get Wheaties boxes, not just gold medals (Site not responding. Last check: 2007-11-04)
		The honor is especially meaningful to Patterson, who owns a Wheaties box from 1996 featuring the Olympic champion U.S. women's gymnastic team.
		Wheaties has been putting American champions on its boxes since Lou Gehrig and Babe Didrickson in the 1930s.
		The first athlete to appear on the front of a Wheaties box was decathlon gold medalist Bob Richards in 1958, according to Wheaties.com.
	www.usatoday.com /sports/olympics/athens/2004-09-01-wheaties_x.htm (347 words)

	LEGENDARY FOYT TO BE FEATURED ON WHEATIES BOX - RacingWest
		Besides his four victories at Indianapolis, Foyt is the only seven-time Indy-style national champion and the only driver in history to win the Indianapolis 500, Daytona 500 and Le Mans 24 Hours.
		Wheaties is the Breakfast of Champions, and I am honored to be counted among those champions."
		Three-time Indianapolis 500 winner Wilbur Shaw was the first driver on a Wheaties box, in 1936.
	www.racingwest.com /news/story.php3/3964 (273 words)

	NASCAR.com - Wheaties Honors Shaquille O'Neal; Special-Edition Package Honoring Miami Heat Center Will Hit Grocery ...
		Widely regarded as one of the most dominant players in NBA history, Miami Heat center Shaquille O'Neal was honored today with his own box of Wheaties, "The Breakfast of Champions." The package was unveiled at a press conference this afternoon at Miami's American Airlines Arena.
		Launched in 1924, Wheaties is the No. 1 whole-grain wheat flaked breakfast cereal in the category.
		General Mills' broadcast arrangement with the minor-league Minneapolis Millers on WCCO Radio included the large outfield signboard that Wheaties would use to debut its new ad slogan: "Wheaties--The Breakfast of Champions." From that rather modest beginning, Wheaties has built a heritage that includes many of the greatest American athletes of all time.
	www.nascar.com /2005/news/business/press/03/16/3959596 (565 words)

	NASCAR.com - Driving for Kids: Wheaties Will Donate to the First Tee for Every Lap Completed - September 2, 2005
		Jeff Green hopes his #43 Wheaties Dodge will be the winner of the 500-mile race Sunday, Sept. 4, at the 1.5-mile California Speedway in Fontana.
		Wheaties will donate $43 for every lap completed by the #43 Dodge in that race to The First Tee, a national organization dedicated to impacting the lives of young people by providing learning facilities and life-enhancing values through the game of golf.
		Racing audiences will get to share in the excitement by cheering on the #43 Dodge, which will be sporting a special Wheaties paint scheme for the race.
	www.nascar.com /2005/news/business/press/09/02/4974135/index.html (370 words)

	Musical Commercial Saves Wheaties From Extinction (Site not responding. Last check: 2007-11-04)
		Wheaties made advertising history as the first product to feature a singing commercial on network radio.
		He stated that since the sales were good in those regions where the Wheaties musical commercial was heard, why not air the commercial in as many regions of the country as possible.
		In a nutshell, the musical commercials were aired, sales improved, and Wheaties would quickly become one of the most popular breakfast cereals.
	www.old-time.com /commercials/wheaties.html (244 words)

	NASCAR.com - Wheaties Honors Colts Quarterback Peyton Manning; New Package Also Features Teammate Marvin Harrison, the ...
		Among the other Wheaties honorees are Otto Graham, Bart Starr, Joe Namath, Roger Staubach, Joe Montana, Troy Aikman, John Elway, Jim Kelly, Steve Young, Dan Marino, Drew Bledsoe, Brett Favre, and Michael Vick.
		The new 12-ounce Wheaties package will be available nationally beginning in the next week.
		General Mills' broadcast deal with the minor league Minneapolis Millers on WCCO Radio included the large signboard that Wheaties would use to introduce its new ad slogan: "Wheaties--The Breakfast of Champions." From that rather humble beginning, Wheaties has built a heritage that includes many of the greatest sports figures of all time.
	www.nascar.com /2004/news/business/press/11/16/3279749 (524 words)

	NBA.com: NBA, Wheaties Announce Package Promotion
		The first Wheaties package promotion, which was unveiled today by NBA legend Willis Reed, is a banded pack featuring two 12-ounce Wheaties cereal boxes packaged with the "Greatest NBA Finals Moments" DVD, free with purchase.
		Working off the Greatest NBA Finals Moments theme, the Wheaties box includes a listing of past NBA champions, dating back to the inaugural 1946-47 season.
		"The cover of the Wheaties box is one of the most coveted spaces for a consumer promotion," said Mark Tatum, NBA Senior Director, Marketing and Media Group.
	www.nba.com /news/wheaties_030304.html (524 words)

	NBA.com: Wheaties Honors Shaquille O’Neal
		O'Neal's Wheaties box was unveiled at a press conference in Miami on Wednesday.
		MIAMI, March 16 -- Widely regarded as one of the most dominant players in NBA history, Miami Heat center Shaquille O’Neal was honored today with his own box of Wheaties, “The Breakfast of Champions.” The package was unveiled at a press conference this afternoon at Miami’s American Airlines Arena.
		The new 18-ounce package will be available nationally beginning this week, and continues Wheaties’ tradition of recognizing prominent NBA big men.
	www.nba.com /news/oneal_wheaties_050316.html (372 words)

	Peyton Manning.com>News Room>News Releases>Archives (Site not responding. Last check: 2007-11-04)
		Their questions were quickly answered when they were ushered to the school's gymnasium for a special presentation featuring two of the Indianapolis Colts superstars.
		The entire student body was given a box of Wheaties during the event.
		Among the other Wheaties honorees are Otto Graham, Bart Starr, Joe Namath, Roger Staubach, Joe Montana, Troy Aikman, John Elway, Jim Kelly, Steve Young, Dan Marino and Brett Favre.
	www.peytonmanning.com /newsroom/newsreleases/111604.cfm (380 words)

	USATODAY.com - Can't eat your Wheaties? Try vitamin (Site not responding. Last check: 2007-11-04)
		Wheaties Multivitamins and Total Multivitamins, made by Leiner Health Products, are going on store shelves nationwide this week.
		At 80, Wheaties is still the best-selling whole-grain wheat flake cereal, but its market share has shrunk.
		Even then, Kermisch says, food products such as Wheaties and Total — and not their new, licensed multivitamins — are the "best source of vitamins and minerals."
	www.usatoday.com /money/industries/food/2005-03-02-vitamins-usat_x.htm (475 words)

	Wheaties and ACSM Partner with Fitness Message
		The objective of the partnership is to combine Wheaties' expertise in nutrition information with ACSM's knowledge in fitness.
		The content will also be featured on the Wheaties Web site at www.wheaties.com.
		Wheaties, owned by General Mills, and Indianapolis, IN-based ACSM—which advances and integrates scientific research to provide educational and practical applications of exercise science and sports medicine—will also offer a free e-bulletin to subscribers that will provide additional fitness information.
	promomagazine.com /deals/marketing_wheaties_acsm_partner/index.html (228 words)

	Wheaties Babe Ruth Yankees Gold Signature Mini Box NEW MIB
		Wheaties 75 Years of Champions 1924-1999 Wheaties Mini Box Collectibles Featuring BABE RUTH New York Yankees Wheaties has been associated with legendary champion athletes since 1933 when it became known as "The Breakfast of Champions" A classic American brand, the heritage of Wheaties mirrors the American sports landscape of the past seven decades.
		Wheaties has become synonymous with some of our greatest champions and championship performances.
		He appeared in the Wheaties print advertisements in the 1930's.
	www.usfreeads.com /250196-cls.html (218 words)

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