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Norman Whitfield - Free Music Downloads, Videos, CDs, MP3s, Bio, Merchandise and Links |
 | | Whitfield enjoyed some success as a composer with "Too Many Fish in the Sea" by the Marvelettes, and "Needle in a Haystack" by the Velvettes, but it was his drive and his vision as a producer that allowed him to take over the helm of the Temptations' records. |
 | | Whitfield's approach to music resembled that of the record producers of a bygone era, in that he would treat the same song differently with a variety of artists, looking for new permutations of the song's appeal to put before the public. |
 | | Whitfield created his greatest effort, Masterpiece, by the Temptations during this period, but its critical notices were better than its sales, and he soon found himself, like most of the label's other producers, being discouraged from further recordings as ambitious as that, particularly as Motown's fortunes declined. |
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