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Topic: Whole product

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Beiersdorf AG

Margaret Knight

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		It is critical to address this whole product from the very beginning, and to follow it through the complete development process.
		A product manager leads a cross-functional team that includes all organizations that are involved with their product.
		Product marketing fits under the umbrella of the whole product, but is often addressed separately.
	www.teamdoty.us (640 words)

	Whole Product
		What you wrap around your product can be more important than the core technology or service you provide. A concept that is most often overlooked in high tech companies, but applies to all products.
		To determine what the “product packaging” is, ask the following question. What are the things, processes, services, images, and extra features that can wrap around the core device? We can break this down even further by looking at four areas; the sales process, the device itself, the packaging for the device and the support offered.
		Product packaging consists of the shipping container, the form factor of the device, color and materials, documentation and graphics and imaging.
	www.thesprucegroup.com /index_files/WholeProd.htm (146 words)

	Whole product (Site not responding. Last check: 2007-10-22)
		Whole productdoughnut diagramIn marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy.
		The ship, came in groups; the Assiniboines, with their The various bands of Sioux all carefully observed The attaches of the fort were fully represented at pale-face maiden take part in the feast.
		The whole population of the region had assem- The simple ceremonies observed prior to the serv- group of Wahpeton Sioux young men there was a vously toward the scene of the disturbance.
	www.termsdefined.net /wh/whole-product.html (377 words)

	280 Group Blog: Treo 600: A less than whole product
		The Treo 600 at $450 is a premium brand product and so far I was having a premium product experience.
		Here's the part where the concept of a whole product solution breaks down (a whole product solution means that a company provides ALL of the components that customers need and that match their customer promise).
		And the product that originally thrilled me because it worked so seamlessly now has left a very bad taste in my mouth.
	www.280group.com /2004/08/treo-600-less-than-whole-product.html (728 words)

	Food Buying Guide for Child Nutrition Programs
		In order for the food product to be considered whole grain it would have to be labeled as such.
		Some examples of products that are labeled as whole grain are, whole wheat bread, entire wheat bread, and whole wheat macaroni products.
		In this case the product is a bread, not a fortified cereal.
	www.nal.usda.gov /fnic/schoolmeals/FBG/FBGexamples_files/slide0032.htm (219 words)

	ONLamp.com: Open Source: The Whole Product
		It actually may be riskier placing all the responsibility for the Whole Product in the hands of a single provider, and risk is something Pragmatists want to avoid.
		Each of the necessary pieces of the Whole Product is delivered by a specialist and it is undoubtedly better than a comparable product delivered by a generalist organization.
		They form a critical part of your whole product, and if they don't continue to measure up, they should be replaced with a better provider.
	www.onlamp.com /pub/a/onlamp/2003/10/16/whole_product.html (2719 words)

	TechyVent/Pittsburgh: 20 Ways to Make Your Product a "Must-Buy" (Site not responding. Last check: 2007-10-22)
		However, there is a huge amount of perceived differentiation between each car model and many ancillary products and services for cars, such as insurance, warranties, sales incentives, repair, auto supply, maintenance, etc. All these contribute to the creation of a car as a “whole product”.
		Creating “whole products” will be among the topics covered in a free seminar being offered by Suzy this Thursday from 8:30 AM -1:30 PM at Dave and Buster’s, the Waterfront.
		Products like this, typically called “bare bones”, are generally not successful, unless all of the needs of your potential customer are fulfilled with this level of product.
	www.imakenews.com /techyvent/e_article000122730.cfm (896 words)

	Advisor Today > > August 1999 Feature Story: A Case for Whole Life
		However, Miller argues, over the long term, whole life is the better bet, as VL is actually a wolf in sheep's clothing: it's a buy term and invest the difference product, where one hopes that high growth rates in the separate accounts will cover the ever-increasing cost of insurance.
		After year 10, the surrender value of the traditional whole life product is projected to increase by 6.25 percent or more each year, which means that if the company's claims experience is good and expenses are reasonable, there will be little to no further effective cost for insurance.
		Whole life values are determined using actuarial methodology, which is much different from the simplified example we used to illustrate the effective cost of the death benefit element of whole life coverage.
	www.advisortoday.com /archives/1999_august_feature.html (2915 words)

	MarketingProfs - Needed: Examples of "whole products"
		I'm intrigued by the "whole product" concept but my students are struggling to apply this concept given my pitiful example of airline ticket as core product and fabulous romantic vacation as the whole product.
		Products, services, information, help on making decisions, etc. So that the customer has no ambiguities and what is going to happen, no worries, no need to work with another company.
		No matter what the core product is -- or what industry -- the smarter manufacturers and service providers will offer whole products by attempting to solve the client's problems rather than simply fulfill their request.
	www.marketingprofs.com /ea/qst_question.asp?qstID=686 (2126 words)

	New Product Innovations and Product Lifecycle Management (PLM) (Site not responding. Last check: 2007-10-22)
		These three areas are the ability to completely integrate the development of the "Whole Product", the ability to integrate every player in the development cycle and so addressing the "Whole Process", and the ability to enable the development organization to more easily look downstream and "Design for the Supply Chain".
		The integration of these development threads allows companies to ensure that each development group is working from the same product context, ensuring that issues such as compatibility, regulatory compliance or project deadlines are identified and addressed early in the cycle, reducing the time and cost of correction and minimizing the risks inherent in innovation.
		Product development is a complex process integrating many disciplines and organizations that address the many facets of a product.
	www.formationsystems.com /products/optiva-v-index.html (520 words)

	Aloe Vera Product Comparisons
		It is a possibility that the label of the Aloe Vera product may indicate what is in the bottle, but that is not always the case with aloe vera.
		An ingestible product made from the Whole Leaf of the Aloe Vera plant, with a percentage of the naturally occuring water (Aloe Vera is a succulent and is 99% water) removed.
		Even if a product is whole leaf it does not mean that the yellow sap is included in the finished product.
	www.aloelife.com /AloeVeraPages/AloeComparisions.html (446 words)

	It Takes A Whole Baby Product
		Products can bring enjoyment, educational value, or ease daily life with kids.
		We also buy into an ideology that at best helps us rationalize a work-a-day world that is extremely unfriendly to children and families, and that at worst steers us away from seeing and protesting structural inequality, including the global impoverishment of children.
		The more a parent is advised and influenced by our self-reliant consumerist culture, the more he is attracted to the baby and child products that actually serve to distance him from his child.
	www.zmag.org /zmag/articles/peterssept97.htm (2010 words)

	Whole Product Marketing (Site not responding. Last check: 2007-10-22)
		Often products require the addition of other elements before the purchaser considers them to be ready for use.
		Whole product management goes beyond packaging and shipping a product.
		The external support that is required may in fact have a significant bearing on the application of the product and target market selection.
	www.wrightinc.com /wholeproduct.htm (248 words)

	Whole product -- Facts, Info, and Encyclopedia article (Site not responding. Last check: 2007-10-22)
		In (The commercial processes involved in promoting and selling and distributing a product or service) marketing, a whole product is a generic product augmented by everything that is needed for the (Someone who pays for goods or services) customer to have a compelling reason to buy.
		The concept of whole product comes from the realization that there is often a gap between the (An artifact that has been created by someone or some process) product shipped to the (Someone who pays for goods or services) customer and the marketing promise made to that customer.
		It became popular in the high tech arena with the publication of Geoffrey A. Moore's (Click link for more info and facts about Crossing the Chasm) Crossing the Chasm in 1991.
	www.absoluteastronomy.com /encyclopedia/w/wh/whole_product.htm (192 words)

	InStep - Market & Product Strategies for Success
		Whole product has to be built from scratch for each customer, including a significant amount of "special work" unique to that customer's requirements.
		For each element of the whole product that cannot be supplied by your company, you must identify partners who can provide the complementary elements in your whole product.
		With a market strategy and associated whole product strategy (See "Development of Market Strategy and Positioning") defined, INSTEP assesses the gaps in your company's ability to deliver the whole product.
	www.instep.com /marketstrategy.html (2174 words)

	FROZEN LIQUID EGGS (Site not responding. Last check: 2007-10-22)
		Stabilized whole eggs may be cooked and held in steam trays without a color change.
		It may be use din bakery products, sauces, entrees or any recipe calling for whole eggs...a time saver.
		This product may be used in any application calling for egg whites.
	www.echoforeggs.com /html/frozen_liquid_eggs.html (256 words)

	Low Carb Friends Product Reviews - Whole Wheat Low Carb/Low Fat Tortillas - Powered by ReviewPost
		Whole wheat is definitely the most versatile of the La Tortilla flavors.
		The first thing I did was make a breakfast burrito, yummy, since then I have had tacos for lunch two days in a row and today I am making a BBQ chicken wrap, with peppers, onions, grilled chicken strips, mottzarella cheese and Walden's 0 carb, 0 fat BBQ sauce and I can't wait for lunch.
		I always have the whole wheat and the green onion available to me. I usually use the whole wheat for when I need a peanut butter and honey sandwich.
	www.lowcarbfriends.com /reviewpost/showproduct.php/product/70/cat/16 (1533 words)

	IEC: Full-Service Network (FSN)
		The expected product tends to be the intangibles, such as expected reliability, service expectations, and feature enhancements as compared to the generic product.
		Applying the whole product model to the rural telephone operator, the generic product is dial tone.
		The requirements for a whole product are changing as a result of a shift in customer expectations and the movement of people and organizations from the city to the country.
	www.iec.org /online/tutorials/full_serv/topic01.html (307 words)

	Product - Smoked Whole City Ham
		The Smoked Whole City Ham is slowly cooked making the ham moist and tender.
		We recommend that you let us cook it and you glaze it using the complimentary container of honey glaze that will be included with your ham.
		This whole cooked ham is available sliced or unsliced.
	www.smokehouse.com /burgers.nsf/0298d27af83343af8625677100682d49/f0faa26497e6d50a862568de00720bf3!OpenDocument (82 words)

	PR: ING Employee Benefits Develops New Whole Life Product (Site not responding. Last check: 2007-10-22)
		Horizon Whole Life insurance is designed to be utilized in the voluntary and worksite marketing arena.
		A leader in traditional group insurance benefits and voluntary insurance products, ING Employee Benefits offers a variety of insurance products through ReliaStar Life Insurance Company and its affiliates to supplement the core benefits provided by the employer.
		Horizon Whole Life Insurance is conveniently offered on a payroll deduction basis and provides guaranteed level premiums, portability, death benefits and cash values.
	www.ing-usa.com /us/newsroom/pr/news_091404_1.html (457 words)

	UltraEgg
		UltraEgg® is a liquid whole egg product that can be stored at room temperature with no refrigeration for up to 6 months.
		To make UltraEgg®, sugar is added to fresh whole egg and is put through a patented process which preserves the complete nutritional value and the functional properties of the whole egg.
		In all other liquid whole egg products, harmful bacteria growth begins once the product is removed from the cooler.
	www.cutleregg.com /ultraegg.html (366 words)

	Whole Life Insurance
		Whole Life Insurance protects you for your whole life, from the day you purchase the policy until you die, as long as you pay the premiums.
		Modified Premium Whole Life Insurance is insurance that protects you for your whole life, from the day you purchase the policy until you die, as long as you pay the premiums.
		Modified Premium Whole Life differs from Whole Life in that it features a lower initial premium that remains level for the policy's first five years.
	www.newyorklife.com /cda/0,3254,11476,00.html (377 words)

	virginia.edu: Whole-Product Approach to Standards
		In the case where that effort could result in a product with broad or future benefit to the institution, the central support group might become a partner in the development.
		An institutional commitment to whole product standards is a large investment, but will result in a large gain.
		Standardization, based on whole product concepts, is one of the more powerful tools that we can apply to the current problems in information technology.
	www.itc.virginia.edu /virginia.edu/spring98/standards/all.html (7765 words)

	Encyclopedia: Whole product (Site not responding. Last check: 2007-10-22)
		The whole product typically augments the generic product with training and support, manuals, cables, additional software or hardware, installation instructions, professional services, etc.
		Traditionally, marketing has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential.
		See also: marketing, product Traditionally, marketing has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential.
	www.nationmaster.com /encyclopedia/whole-product (424 words)

	Modified Premium Whole Life Product Details
		Modified Premium Whole Life (MPWL) is a permanent, participating life insurance policy that features a lower initial premium which remains level for the policy's first five years, then increases to its ultimate premium in year six, and remains at that level for life.
		It is best suited for established individuals seeking a large amount of insurance and moderate cash value accumulation at a reduced premium for the first five years.
		It can be converted to a Whole Life or Modified Premium Whole Life policy within the first 10 policy years.
	www.newyorklife.com /cda/0,3254,8681,00.html (1361 words)

	EFI's IwantCleanAir Product Offer \| Whole House Ventilation
		Whole house fans are exhaust-only fans that draw air out of the house during the evening, usually exhaustimg directly into the attic.
		It is necessary to ensure that there is adequate attic ventilation for the air to escape.
		Heat and Energy Recovery ventilators will both exhaust air out of the house and draw fresh air into the house, whole also transferring the heat and or moisture from one airstream to the other.
	www.energyfederation.org /iwantcleanair/default.php/cPath/30_407 (146 words)

	Financials.com - Annual Reports, Stock Quotes and more
		Meal Makers are packed with a variety of whole foods to add primary nutrition and great flavor to meats, poultry, and fish.
		"Through the dramatic expansion of whole product lines, our customers can continue eating their favorite meals without the empty nutrition and chemical preservatives," stated CEO of Whole Living Doug Burdick.
		Pulse, their core product line, is a blend of all natural ingredients that fight health problems and diseases associated with poor diets.
	www.financials.com /c/info/story.cfm?storynum=1320792 (409 words)

	Whole-Product Standards, p.20
		"Early adopters buy into new product concepts very early in their life cycle, but unlike innovators, they are not technologist.
		As opposed to the second- and third-order effects, i.e., we support the network which allows the web page to appear in the classroom which allows the instructor to show the latest stock-market trends which helps the students understand finance.
		They like a product such as WordPerfect because there are not only books in every bookstore about how to use it but also seminars for training, the industry's best hot-line support (out of Orem, Utah, no less) and a whole cadre of temporary secretaries already trained on the product." Moore, page 113
	www.itc.virginia.edu /virginia.edu/spring98/standards/p20.html (418 words)

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