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| | LookSmart to Buy WiseNut |
 | | Santa Clara, Calif.-based WiseNut's search engine combines contextual analysis with link analysis -- that is, the practice of considering the number of links to a page to determine how popular it is -- to provide what several industry-watchers have called some of the space's most targeted results. |
 | | "As we integrate WiseNut's search technology over the next few quarters, LookSmart will be able to offer our portal and ISP partners a full-service solution that includes a scalable billion document index infrastructure, next generation search relevance and strong listings revenue," said LookSmart Chairman and Chief Executive Evan Thornley. |
 | | The move is calculated to boost LookSmart's standing in the paid listings market, which is dominated by Overture, ( Quote, Chart) and which faces new competition in the form of recent entrant Google. |
| www.internetnews.com /IAR/article/0,,12_989961,00.html (739 words) |
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