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| | Woodside - Boston College (Site not responding. Last check: 2007-10-31) |
 | | Woodside, Arch G., and Chris Dubelaar (2003), “Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies, Journal of Advertising Research, 43 (1), 78-85. |
 | | Woodside, Arch G. and Wilson, Elizabeth J. (2003), “Case Study Research for Theory-Building, Journal of Business and Industrial Marketing, 18 (6/7), 493-508. |
 | | Woodside, Arch G., and Marcia Y. Sakai (2003), “Meta-Evaluation: Assessing Alternative Methods of Performing Evaluations and Audits of Planned and Implemented Marketing Strategies,” Evaluating Marketing Actions and Outcomes, Volume 12 in Advances in Business Marketing and Purchasing, Amsterdam: Elsevier. |
| www.bc.edu /schools/csom/faculty/bios/woodside (386 words) |
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