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	Word of mouth - Wikipedia, the free encyclopedia
		Word of mouth (WOM) is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing.
		Word of mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition.
		There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsay; however the negative connotations of these words are not included in the meaning of word of mouth.
	en.wikipedia.org /wiki/Word_of_mouth (426 words)

	Word of mouth marketing - Wikipedia, the free encyclopedia
		Demand was created by limited supply; the cachet of having a Gmail account caused the word of mouth, rather than any marketing activities by Google.
		Word of mouth resulted from FreshDirect so far exceeding expectations that their customers naturally wanted to share, brag, or talk about it.
		Chain e-mail about certain product/service can be considered as word of mouth marketing.
	en.wikipedia.org /wiki/Word_of_mouth_marketing (742 words)

	Word of Mouth Marketing (Site not responding. Last check: 2007-10-20)
		Word of mouth marketing is one of the most powerful forces in the marketplace, and taking control of this important marketing channel is critical.
		Word of mouth is more credible than your most sincere salesperson - it reaches more people, faster, than advertising, direct mail or even the Internet.
		Word of mouth is the informal communication between people who are independent of the company providing the service-a fact that makes a decision maker feel they are getting the whole, undistorted truth.
	agency.travelwisconsin.com /Research/MarketResearch_Active/wordofmouth.shtm (538 words)

	Main Page - WikiMouth
		Word of mouth is the process of communicating advice or other information from one person to another or by one person to a small group typically using verbal means.
		Word of mouth is typically considered a spoken communication, although web-based dialogues, such as blogs, message board posts, instant messages, chat sessions, VoIP and emails are often now included in the definition.
		Word of mouth is highly valued by organizations since many advertisers believe the referral power of individuals making a product or service recommendation is stronger than a commercial message delivered via masss media or other online marketing means.
	www.boldmouth.com /wikimouth/index.php/Main_Page (523 words)

	WOMMA: Word of Mouth Marketing Association
		Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve.
		Word of mouth can't be faked or invented.
		Attempting to fake word of mouth is unethical and creates a backlash, damages the brand, and tarnishes the corporate reputation.
	www.womma.org /wom101.htm (315 words)

	WOMMA's Word of Mouth vs. Advertising (Site not responding. Last check: 2007-10-20)
		One of the biggest requests we received after the WOM vs. Ads conference in September was the need for more case studies, how-to's, tips, and lessons on how to actually "do" word of mouth marketing.
		The growing attention on word of mouth, authenticity, transparency, social networking, etc. is in reaction to customer cynicism, distrust, sensory overload and lack of time (the new currency).
		Word of mouth was rated as CMOs' #1 issue by CMO magazine.
	ads.womma.org (3042 words)

	Word of Mouth News
		Probably the most ambitious project undertaken by Word of Mouth to date, the goal was to record virtually everything we had; the newer stuff we had written as a band, the familiar songs we’ve played in our live shows, tunes we hadn’t even written completely yet — everything.
		Word of Mouth has not been seen or heard from since late October of 2004.
		Word of Mouth finished up the month of May with their all-acoustic show at Scorcher's in Lorain on 5/29/04.
	home.att.net /~wordofmouthband/WOMnews.html (1723 words)

	Word of Mouth: Advertising 2.0
		Part of the larger set of disciplines called "social media," word of mouth is participative, scalable, and remixable.
		Word of mouth is a primary component of "Advertising 2.0," to borrow from the Web 2.0 framework.
		At its most basic, word of mouth is what people with an opinion about something say to other people when asked.
	www.clickz.com /experts/brand/emkt_strat/article.php/3574721#bio (1067 words)

	Adrants » Word of Mouth Marketing Standards Released
		The Word of Mouth Marketing Association (WOMMA), the official organization for the word of mouth marketing industry has released the first set of standards for tracking and quantifying word of mouth (WOM) marketing.
		This first-ever industry event devoted to word of mouth research was sold out in 20 days, using only word of mouth marketing.
		It is impossible measure true word of mouth without skewing your results, and true word of mouth (the kind that happens in casual conversation, around the proverbial watercooler) does not follow any set standards.
	www.adrants.com /2005/07/word-of-mouth-marketing-standards.php (597 words)

	ChangeThis :: The Word on Word of Mouth
		Dave is the founder and President of BzzAgent, a word of mouth marketing and research firm located in Boston, MA.
		He is a founding member of the Word of Mouth Marketing Association (WOMMA) and holds a provisional U.S. patent on the word of mouth process.
		He is a frequent speaker on the subject of word of mouth and non-traditional media to corporate and academic audiences.
	www.changethis.com /7.WordOfMouth (277 words)

	Word-of-Mouth Communication Study
		Often the "word of mouth" or "recommendation" is incidental or implied, not delibrate.
		Briefly the argument that I have made is that effective WOM communication is based less in the marketing of a particular brand and more in the everyday conversations in relational networks, since it is those everyday conversations and relationships that form the basis for the influence characteristic of WOM episodes.
		Specifically you want to ask the participants in the WOM episodes about how they make sense of their own interaction and to provide insights that an outside analyst wouldn't have access to since s/he is not an "insider" to the relationship.
	wom-study.blogspot.com (2712 words)

	Word of Mouth
		This issue of Word of Mouth is devoted to halitosis, or bad breath as we more commonly refer to it.
		Halitosis is caused by sulfur compounds in the mouth.
		Word of Mouth is the quarterly newsletter of The Golden Dental Wellness Center, 444 Community Drive., Suite.
	www.goldensmile.com /wordmouth2.html (828 words)

	Adrants » Word of Mouth
		Ever since buzz marketing and word of mouth marketing started and back to the days of Justin Kirby (who seems to have disappeared off the face of the planet) there have been these in explicable tiffs among people in this space.
		Writing in Forbes, the legendary Jack Trout pokes a hole in the word of mouth bubble claiming its nothing new and in early days basically accomplished the same thing by tapping "early adapters" with traditional marketing to get them to talk up a product.
		The service was created by Matt Galloway as a means to explore word of mouth.
	www.adrants.com /subject/word_of_mouth (1413 words)

	Word of Mouth
		Mouth guards are advisable for many more sports than you might think, and not just for kids, either.
		Store brand mouth guards come in two varieties: Ready-to-wear, and the so-called boil and bite' type, which is fitted to the mouth after heating.
		Custom mouth guards can be produced for children as young as 7 years of age.
	www.goldensmile.com /wordmouth3.html (910 words)

	[No title]
		But word of mouth as a marketing discipline is only just coming into its own, and the data indicate its best years are yet to come.
		The Word of Mouth Marketing report examines why so many online marketers are engaging in word of mouth or viral campaigns—and why even more plan to do so in the future.
		Word of mouth is the "hidden statistic." No one has locked on to a defining statistic for word-of-mouth marketing.
	www.emarketer.com /Report.aspx?womm_dec05 (382 words)

	Word - At last! Something to read! (Site not responding. Last check: 2007-10-20)
		David Hepworth and Mark Ellen on the phenomenon of the Rock Dad, the enigma that is Paul Simon and "Gambo"'s oddly mathematical approach to rock stardom.
		Word doesn't do this because we expect our reviewers to, as far as possible, listen to records in the way that our readers will â“ in the car, on the iPod, at home, in comfort and repeatedly.
		It's one hour of music from in and around the world of Word, presented by David Hepworth, and brought to you on the web via www.totallyradio.com or in pristine digital form three times a week on The Arrow.
	www.wordmagazine.co.uk (4282 words)

	BBC Radio 4 - Word of Mouth
		So with all that, to present Word of Mouth feels like being at home.
		Michael Rosen talks to Tony Augarde author of the Oxford Book of Word Games about the the challenging world oxymorons - where contradictory and incongrous terms are combined to express new ideas.
		We're celebrating 40 years of Beatlemania, and are asking you to write a 100 word story using as many titles of Beatles songs as is humanly possible.
	www.bbc.co.uk /radio4/factual/wordofmouth_20030815.shtml (292 words)

	MarketingProfs Signup (Site not responding. Last check: 2007-10-20)
		Word of mouth has been with us forever.
		But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing.
		Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers.
	www.marketingprofs.com /6/sernovitz1.asp (219 words)

	BBC - Radio 4 - Word of Mouth
		Michael Rosen explores the world of words and the way we use them.
		Word of Mouth is off-air now until August.
		Please keep your correspondence coming and don't forget the Word of Mouth message board if you want to join in the cut and thrust of linguistic debate.
	www.bbc.co.uk /radio4/factual/wordofmouth.shtml (116 words)

	word of mouth
		Twice now during the nine months that I have been maintaining word of mouth, the issue of Tim's past indiscretions have sidelined his sometimes caustic, always savvy take on the local, statewide and national political scenes.
		Naymik would have mentioned those things had word of mouth been one of the blogs he profiled.
		Hopefully his words, his music and his message were not lost on the crowd.
	wordofmouthblog.blogspot.com (5623 words)

	Urban Legends Reference Pages: Computers (Word of Mouth)
		Web sites such as "Word of Mouth" and "Share Your Experiences" are good ways of finding out what other people are saying about you.
		Given the number of heated arguments I witnessed between the owner and customers during the time I rented a mailbox there, I suspect the owner was in fact running such a scam on his less savvy renters.
		The same principle is at work with sites such as Word of Mouth, which attempt to lure the gullible into joining their "services" by spamming Internet users with ominous-sounding exhortations similar to the messages quoted above: People are filing (anonymous) reports about you!
	www.snopes.com /computer/internet/wordofmouth.asp (1413 words)

	Word of Mouth - Fine Catering for NJ Weddings and Parties in New Jersey
		Word of Mouth - Fine Catering for NJ Weddings and Parties in New Jersey
		Word of Mouth Caterers pride themselves on using, as the heart and soul of their authentic Italian cooking, only fresh, high quality foods in preparing our unique Gastronomic dishes.
		However, we at Word of Mouth pride ourselves in our creativity and are flexible in interchanging or completely re-creating foods and menus to fit any of your occasions.
	womcatering.com (262 words)

	The Latest Word on Word of Mouth
		Word of mouth marketing has grown in popularity and currency -- and we pay attention to it at ClickZ -- not just because so much conversation takes place online.
		The big problem with word of mouth is it's resource-intensive, and it's difficult to incorporate learnings into the corporation as a whole.
		I expect this will be a key theme in word of mouth in the coming months, as it becomes a more standard part of companies' playbooks.
	www.clickz.com /experts/brand/buzz/article.php/3577281 (1164 words)

	Word of Mouth - Fine Catering for New Jersey Weddings & Parties - Review
		As its name indicates, it's grown by Word of Mouth.
		Word of Mouth keeps business all in the family with friends and relatives scurrying back and forth chopping veggies, cutting meats and rolling breasts of chicken in wine sauce for Budinich's specialty, chicken roulade.
		Budinich started Word of Mouth in 1986 and recruited those same friends and relatives, including her father, Nicky LaPrete; husband, Richie; son Marc, sister-in-law JoAnn, best friend MaryLou Roche, and family friend Dominick Grieco, who was also a featured player in the Martin Scorsese film "Casino."
	www.womcatering.com /review.html (484 words)

	Word of Mouth Web Design by Donna Cunningham
		Word of Mouth Web Design specializes in personalized and individualized sites that showcase the lifework of a limited number of professionals in the arts and service fields.
		Seldom are artists or practitioners of the helping fields comfortable with self-promotion, and here is where Word of Mouth Web Design fills a much-needed niche.
		CONTACT NUMBERS: If you wish to explore Word of Mouth Web Design's services further or arrange a preliminary consultation, phone (503)291-7891 between 10:00 AM and 7:00 PM Pacific or send us an e-mail.
	www.wordofmouthwebdesign.com (595 words)

	Word-of-Mouth Ain’t Just Blogging (Site not responding. Last check: 2007-10-20)
		When asked how they make recommendations, 80% of consumers say they make them in-person, followed by 68% who say they make them over the telephone.
		While respondents say they are most likely to pass along a recommendation to friends (88%), family members (87%), people who share the same interests (66%) and colleagues (61%), significant numbers also say they spread the word to neighbors (42%), community group members (42%), other consumers (35%) and fellow parents at kids' activities (27%).
		Although generating W.O.M. is crucial to any marketing campaign, criticism can be spread as easily as recommendations.
	www.nopworld.com /news.asp?go=news_item&key=159 (455 words)

	BoldMouth - Word of Mouth Marketing
		Beyond the numbers into the practical aspects of WOM (word of mouth) as they relate to the communications industry.
		Integration is the key ingredient for cooking up sales and supporting successful word of mouth marketing campaigns.
		Todd Tweedy is no stranger to the worlds of word of mouth and, marketing.
	www.boldmouth.com (311 words)

	Is Word Of Mouth All It's Cracked Up To Be? - Forbes.com (Site not responding. Last check: 2007-10-20)
		Suddenly, everyone is running their mouths about word-of-mouth marketing.
		We figured they had big mouths and loved to tell their friends and neighbors about their new widget.
		And mouths can stop talking about you in a heartbeat once something else comes along to talk about.
	www.forbes.com /columnists/2006/03/02/gm-harley-marketing-cx_jt_0307trout.html?partner=moreover (872 words)

	MediaPost Publications - Word Of Mouth - 03/22/2006
		That kind of statistic has generated a new industry--word of mouth marketing--with new companies launching that specialize in buzz, and even a trade association (WOMMA) dedicated to the art of influencing the key influencers.
		In reality, the term word of mouth marketing is a repositioning of the old viral marketing craze of the late 1990s, but has taken on new significance with the proliferation of blogs and an explosion in consumer-generated media.
		There are three areas of focus when it comes to dealing with word of mouth: monitoring, incorporating, and influencing.
	publications.mediapost.com /index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=41319 (688 words)

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