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Topic: Word of mouth marketing

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Word of mouth

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	Word of mouth marketing - Wikipedia, the free encyclopedia
		Word-of-mouth marketing is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.
		A marketer has successfully created buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one.
		Word of mouth resulted from FreshDirect so far exceeding expectations that their customers naturally wanted to share, brag, or talk about it.
	en.wikipedia.org /wiki/Word_of_mouth_marketing (742 words)

	Word of Mouth Marketing (Site not responding. Last check: 2007-09-14)
		Word of mouth marketing is one of the most powerful forces in the marketplace, and taking control of this important marketing channel is critical.
		It also explains why word of mouth can be negative and marketers perceive that it is out of their control.
		Word of mouth is the informal communication between people who are independent of the company providing the service-a fact that makes a decision maker feel they are getting the whole, undistorted truth.
	agency.travelwisconsin.com /Research/MarketResearch_Active/wordofmouth.shtm (538 words)

	WOMMA: Word of Mouth Marketing Association
		Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve.
		Word of mouth marketing empowers people to share their experiences.
		All word of mouth marketing techniques are based on the concepts of customer satisfaction, two-way dialog, and transparent communications.
	www.womma.org /wom101.htm (315 words)

	Word of Mouth Marketing Service Opens in Portland, Oregon
		Word of mouth may be the oldest form of marketing and image building, but until recent years professional communicators have understood or cared little about how to make those over-the-fence, water-cooler or coffee-break conversations work positively to support client or campaign goals.
		Research shows word of mouth communications is a powerful force in marketing and decision-making.
		While there are scores of groups engaged in managing word of mouth communications, me2u marketing is one of the first exclusively specializing in the practice.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-13-2006/0004248587&EDATE= (650 words)

	Word-of-mouth marketing speaker and consultant
		We are marketing consultants who believe that the best way to help products/services and ideas win is to help prospects make the best possible decisions, in the fastest, easiest possible way.
		Word of mouth is the most powerful force in the marketplace, and it can be harnessed in dozens of ways to multifold the sales of deserving products and services,
		Market Navigation, Inc. was founded in 1979 to provide clients with more effective approaches to marketing based on an understanding of the psychology of the customer decision process and word of mouth.
	www.mnav.com (455 words)

	iMedia Connection: Word of Mouth Tactics: Honest Marketing
		Word of mouth is on the rise because marketers have finally begun to understand that a happy customer is the greatest advertisement.
		Word of mouth is the feedback loop that forces marketers to pay attention to the consumer.
		Andy Sernovitz is CEO of WOMMA, the Word of Mouth Marketing Association and blogs at GasPedal.
	www.imediaconnection.com /content/6980.asp (868 words)

	Word of Mouth Marketing
		WOMM is the tool that every single member of your organization can use to advance the mission of the organization.
		What is a "clear, accurate message?" WOMM must be consistent across an organization so that, for example, when a patient calls a clinic for an appointment, their experience from the first call through billing will be much more positive and productive if they encounter clear, consistent treatment and messages throughout the process.
		Keeping notes, collecting success stories to use for marketing with the customers' permission, regular debriefs on what the "talk" is telling the organization are just some of the ways the information can be collected.
	www.fullcirc.com /writing/wordofmouthmktg.htm (1110 words)

	WebWire® \| Learn about Word of Mouth Marketing; WOMMA Publishes Educational Resources for Marketers
		This report provides a comprehensive introduction to the basics, including word of mouth strategies, philosophy, and best practices, along with a list of unethical word of mouth practices that marketers must avoid.
		WOMMA is the official trade association for the word of mouth marketing industry.
		Its members are committed to building a prosperous word of mouth marketing profession based on best practices, effective standards, and ethical leadership.
	www.webwire.com /ViewPressRel.asp?SESSIONID=&aId=1332 (421 words)

	Word-of-Mouth Marketing Is the Buzz at NEMOA
		CAMBRIDGE, MA -- Word-of-mouth marketing is today where Internet marketing was in the late 1990s: Most marketers would say they need to be doing it but couldn't tell you why, Julian Aldridge, president of Ammo Marketing, said yesterday during his presentation at the New England Mail Order Association's spring conference.
		Word of mouth is exciting to marketers for various reasons, Aldridge said.
		Word of mouth also is the No. 1 type of media driving purchases.
	www.dmnews.com /cms/dm-news/catalog-retail/36202.html (430 words)

	Viral and Word of Mouth Marketing
		In-depth analysis of why viral and word of mouth marketing is becoming an increasingly effective strategy to cut through advertising clutter.
		Two major viral and word of mouth marketing tactics exist to target the three consumer groups involved in message diffusion.
		Viral and word of mouth marketing is most effective when promoting experiential, complex, premium, quirky and cool products.
	www.marketresearch.com /product/display.asp?productid=1019025&partnerid=8858 (402 words)

	iMedia Connection: Word of Mouth 101
		With that relevance, they can create more compelling marketing, as well as just simply monitor their overall brand health in a way that is consistent and up to date.
		I think the thing to remember is that word of mouth is an aspect of the environment.
		Word of mouth is significant because companies are beginning to realize that it is natural brand communication.
	www.imediaconnection.com /content/8051.asp (943 words)

	Word-of-Mouth Marketing Speaker
		His primary interest is in word-of-mouth marketing, decision-making, and persuasion, for which the formal study of psychology had not prepared him, but over 30 years of marketing consulting has.
		He is the inventor of the telephone focus group, co-inventor of the peer word of mouth group -- widely acknowledged to be the most powerful marketing method ever developed in the pharmaceutical industry.
		He has successfully used word of mouth techniques to accelerate purchase decisions for some of the most successful products ever introduced, including the VCR, the automatic teller machine, the Trac II razor, the NordicTrack and many of the most successful pharmaceutical launches in history.
	www.mnav.com /george.htm (421 words)

	[No title]
		But word of mouth as a marketing discipline is only just coming into its own, and the data indicate its best years are yet to come.
		Word of mouth is the "hidden statistic." No one has locked on to a defining statistic for word-of-mouth marketing.
		A recent survey, which asked marketers what type of digital media they were either using or planning to use, found that exactly two-thirds cited word of mouth.
	www.emarketer.com /Report.aspx?womm_dec05 (382 words)

	Cijfers over word of mouth marketing
		Daarnaast vindt men word of mouth tweemaal zo belangrijk als boodschappen via advertenties en content in tijdschriften, en wordt aan word of mouth anderhalf maal zoveel waarde toegekend als 25 jaar geleden.
		Word of mouth wordt ook wel gezien als ‘vrienden- en familiemarketing’.
		Maar word of mouth marketing staat als aparte discipline nog in de kinderschoenen.
	www.marketing-online.nl /nieuws/moduleitem41368.html (472 words)

	ChangeThis :: The Word on Word of Mouth
		Dave is the founder and President of BzzAgent, a word of mouth marketing and research firm located in Boston, MA.
		He is a founding member of the Word of Mouth Marketing Association (WOMMA) and holds a provisional U.S. patent on the word of mouth process.
		He is a frequent speaker on the subject of word of mouth and non-traditional media to corporate and academic audiences.
	www.changethis.com /7.WordOfMouth (277 words)

	Technorati Tag: word of mouth marketing
		Word of Mouth Marketing Monitor and measure the influence of buzz on your company.
		He is also a subscriber to the Evolutionist Word of Mouth theory as proof by the...
		The debate over which type of word of mouth is more damaging
	www.technorati.com /tag/word+of+mouth+marketing (535 words)

	Techdirt: Word Of Mouth Marketing Is Not Putting Words In The Mouths Of Others
		Over the past few years, there's been a ton of attention paid to the concept of "word of mouth marketing." A year ago, we were cracking jokes as we wondered just how the folks behind word of mouth conferences "spread the word" about their events.
		What Trout is saying isn't that word of mouth marketing is bad -- but that it shouldn't be an industry at all, because as soon as it becomes an industry, you get people (and companies) who are trying to control and manipulate it -- and that doesn't work.
		Trout is pointing out that word of mouth marketing works because it's not about marketing and PR people, and when they get involved, they tend to muck it up.
	techdirt.com /article.php?sid=20060310/0227219 (802 words)

	WOMMA's Word of Mouth vs. Advertising (Site not responding. Last check: 2007-09-14)
		One of the biggest requests we received after the WOM vs. Ads conference in September was the need for more case studies, how-to's, tips, and lessons on how to actually "do" word of mouth marketing.
		The growing attention on word of mouth, authenticity, transparency, social networking, etc. is in reaction to customer cynicism, distrust, sensory overload and lack of time (the new currency).
		Word of mouth was rated as CMOs' #1 issue by CMO magazine.
	ads.womma.org (3034 words)

	PRESS RELEASE National Institute on Media and the Family: Word of Mouth Marketing Association's Code of Ethics Neglects ... (Site not responding. Last check: 2007-09-14)
		MINNEAPOLIS, MN -- (MARKET WIRE) -- 02/10/2005 -- The National Institute on Media and the Family today called on the Word of Mouth Marketing Association (WOMMA) to revise its Word of Mouth Marketing Code of Ethics to prohibit the exploitation of minors in word of mouth campaigns.
		To address the increasing use of Internet marketing firms engaging minors in sophisticated word of mouth campaigns, the National Institute on Media and the Family launched an investigation into whether some Internet marketers are exploiting young people and possibly exposing them to adult-oriented concepts and products.
		Issuers of news releases, not Market Wire, are solely responsible for the accuracy of the content.
	www.marketwire.com /mw/release_html_b1?release_id=80746 (632 words)

	Adrants » Word of Mouth Marketing Standards Released
		The Word of Mouth Marketing Association (WOMMA), the official organization for the word of mouth marketing industry has released the first set of standards for tracking and quantifying word of mouth (WOM) marketing.
		This first-ever industry event devoted to word of mouth research was sold out in 20 days, using only word of mouth marketing.
		It is impossible measure true word of mouth without skewing your results, and true word of mouth (the kind that happens in casual conversation, around the proverbial watercooler) does not follow any set standards.
	www.adrants.com /2005/07/word-of-mouth-marketing-standards.php (592 words)

	Word of Mouth Marketing
		LensRank: #5,478 Word of Mouth Marketing by Jon Gabriel
		Word of Mouth (or WOM) is the oldest form of marketing and has always been the most trusted.
		The Word of Mouth Marketing Association is the official trade association for this new field.
	www.squidoo.com /wom (680 words)

	Organic, Inc. - Press Releases
		The Word of Mouth Marketing Summit will be held at the University of Chicago Graduate School of Business on March 29 & 30.
		Word of mouth marketing is increasingly becoming a core part of the marketing mix.
		Whether a company is actively using word of mouth techniques or is just entering the field, the Word of Mouth Marketing Summit will teach tactics to make campaigns more effective, present case studies on marketing successes, and share best practices that deliver measurable results.
	www.organic.com /about/release_detail.jsp?512 (480 words)

	MediaPost Publications - Ten Reasons Why Word-of-Mouth Marketing Works - 09/23/2005
		Accordingly, for marketers looking to bolster the trust factor with their brands (and who isn't?), almost nothing beats word of mouth.
		Marketers are finding that the secret to successful viral campaigns is to create advertising that is so interesting, entertaining or otherwise engaging that consumers will invite you in their front door, and invite all their friends and family as well.
		Word of mouth/viral marketing are relatively inexpensive to deploy.
	publications.mediapost.com /index.cfm?fuseaction=Articles.san&s=34339&Nid=15643&p=318137 (1481 words)

	Word-of-Mouth Marketing: Temper Your Enthusiasm?
		Next week, several hundred word-of-mouth marketing enthusiasts and practitioners will descend on the University of Chicago's Business School for the first-ever Word of Mouth Marketing Association (WOMMA) summit.
		A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA).
		He is a frequent speaker at interactive marketing industry events, serves as Ad-Tech advisory board member, and authors several blogs including ConsumerGeneratedMedia.com and HybridBuzz.com.
	www.clickz.com /experts/brand/cmo/article.php/3491506 (1229 words)

	George Silverman's Word-of-Mouth Marketing Blog: Word of Mouth isn't everything in marketing
		Some word-of-mouth marketers are acting as if word of mouth is the be-all and end-all.
		Stunt marketing is not word of mouth, and it isn’t even viral marketing.
		Word of mouth is dominating the conversation in marketing land these days.
	wordofmouth.typepad.com /george_silvermans_word_of/2006/01/word_of_mouth_i.html (337 words)

	The CEO Refresher - The Secrets of Word-of-Mouth Marketing
		Marketing success is determined more by the time it takes for your customer to decide on your product than by any other single factor.
		Some ways of harnessing word of mouth are by using experts like customers, suppliers, salespeople, experts' roundtable discussions and selling groups.
		Word of mouth accelerates the process of customer decision-making, from deciding to decide, asking for information, weighing options, evaluating a free trial, and then finally becoming a customer and advocate.
	www.refresher.com /!bssecrets.html (919 words)

	MarketingProfs Signup
		Word of mouth has been with us forever.
		But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing.
		Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers.
	www.marketingprofs.com /6/sernovitz1.asp (219 words)

	'Word-of-mouth' marketing that works
		For others, it means they don't want to invest the time or money in an effective marketing program that increases their professional image, generates leads, increases profits and builds their business.
		But we've all been told that word-of-mouth marketing is the best deal in town and highly effective.
		Smart marketers should take steps to control and promote word of mouth, instead of leaving it to chance.
	www.contractormag.com /articles/column.cfm?columnid=459 (775 words)

	BuzzMetrics Mouthpiece
		Mouthpiece is an official blog of BuzzMetrics, a word-of-mouth research and planning firm, and co-founder of the Word of Mouth Marketing Association (WOMMA).
		Likewise, the success of marketers will be determined not solely by the so-called optimal mix of reach and frequency, but on the consumer carry-forward they generate and the intensity of conversation in relation to brands (think about not only brand buzz, but further to brand/customer evangelism).
		In effect, word of mouth becomes not only a medium and marketing goal, but a powerful proxy of audience engagement.
	www.nielsenbuzzmetrics.com /blog (1081 words)

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