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| | Business 2.0 :: Online Article :: What's Next :: Prize Flight (Site not responding. Last check: 2007-11-07) |
 | | Diamandis noted that the money for some of the early prizes was put up by media moguls, who sought to give their publications new material, and by equipment manufacturers, who were looking for markets. |
 | | He wants today's X Prize competitors to attract sponsors who would relish the ongoing coverage as well as the chance to make a big splash if their team wins. |
 | | While not every technical endeavor would be helped along by a prize (it'd be hard to slap a sponsor's logo on a gene sequence), there are certainly other challenges in transportation, energy, and health that could stand a little public competition. |
| www.business2.com /b2/web/articles/0,17863,580801,00.html (413 words) |
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