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| | WorldChanging: Another World Is Here: Xerox PARC Takes on Clean, Green Technology |
 | | PARC, as it's more commonly known, recent launched a Clean Technology Initiative, focused on key areas of clean and sustainable technologies: solar, energy distribution, energy conservation and efficiency, clean water, air quality, and some paper-reduction technologies (the latter, of course, aimed at Xerox's core business). |
 | | PARC will conduct research for companies that want to advance their own green initiatives, or, as with SolFocus, leverage its own competencies to help take new ventures to market. |
 | | PARC's Ernst reflects that big vision: "If we were to look back ten years from now and say who are the leaders in clean technology, we would hope that a significant number of them would have PARC technology as their root of their success." |
| www.worldchanging.com /archives/004114.html (643 words) |
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