| | Dairy Field: America's premier dairy processing magazine preferred by processors and suppliers; by Stagnito ... |
 | | As one of the fastest-growing items in the supermarket at the time, Yoplait attracted the attention of General Mills Inc. The food giant was interested in adding a high-quality yogurt to its product line and saw Yoplait as a new way to meet its requirements; Yoplait was a healthful product, delicious, distinctive and reasonably priced. |
 | | Yoplait also has raised awareness of dairy in the community through its efforts to benefit breast cancer research and other health issues important to its key demographic, one shared by most segments as the entry point for food products into American households. |
 | | One of Yoplait’s core plants is its Reed City, Mich., facility, which was purchased from Michigan Cottage Cheese in the 1970s. It has gone through a number of changes and renovations over the years to meet the growing demand for Yoplait and is now a world-class modern dairy facility, Schoen says. |
| www.dairyfield.com /content.php?s=DF/2005/11&p=11 (1489 words) |