| |
| | agencyfaqs! > news & features > Marico uses Yuvraj Singh’s style statement for ‘Parachute After Shower’ (Site not responding. Last check: 2007-10-23) |
 | | Marico has just signed cricketer Yuvraj Singh as the brand ambassador for its latest product, Parachute After Shower, a hair cream for men that incorporates aqua moisturisers to give a stylish, just out of the shower look every day. |
 | | Pushpinder Singh, national creative director, Ambience Publicis, the agency that handles Marico’s creative business, explains the reason behind selecting Singh for the job: “We zeroed in on Yuvraj Singh as the brand endorser because he is charming, flamboyant, stylish and has a touch of arrogance, which is very endearing. |
 | | In the TVC for ‘Parachute After Shower’, Singh is shown using the product every day, thereby ensuring he looks good all the time, whether he is diving for great catches on the field or relaxing by a swimming pool off field. |
| www.agencyfaqs.com /news/stories/2005/08/23/12390.html (434 words) |
|