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Topic: Zhima Jie

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	Asia Society -
		"Zhima Jie at the Asia Society" is a special holiday celebration sponsored by Children's Television Workshop (CTW, the co-producers of Zhima Jie), Asia Society, Families with Children from China, and The Jim Henson Company.
		Zhima Jie, broadcast daily throughout China and sponsored by General Electric, is aimed at preschoolers and young primary school students-kids learning to count and read, to share and appreciate music and the arts.
		Zhima Jie, written and produced by Chinese educators and television professionals, is based on Chinese culture and social environment.
	www.asiasociety.org /pressroom/rel-zhimajie.html (519 words)

	Co-Production Home - China
		Zhima Jie aired on Shanghai Television (STV) with the support of GE from 1998-2001.
		A total of 130 half-hour episodes of Zhima Jie were produced.
		Zhima Jie and associated characters, trademarks, and design elements are trademarks
	www.sesameworkshop.org /international/cn/eng/home.php (178 words)

	Encyclopedia: Big Bird (Site not responding. Last check: 2007-11-05)
		While many Sesame Street adaptations use characters similar to Big Bird (such as the green parrot Abelardo on Plaza Sesamo), some even use the exact same character.
		On Zhima Jie in China, Da Niao lives in a nest at the park.
		Plaza Sesamo is the Latin American version of the childrens television program Sesame Street.
	www.nationmaster.com /encyclopedia/Big-Bird (2065 words)

	Indiantelevision.com's Media, Advertising & Marketing Watch : Warner Bros. to expand 'Sesame Street' in China with ... (Site not responding. Last check: 2007-11-05)
		NEW YORK: Now Chinese children will be able to explore the world around them with their favourite friends from Zhima Jie, the Chinese version of Sesame Street.
		The books are based on the television series that encourages children to learn to count, to read, and to respect and appreciate others.
		Zhima Jie, which first aired on Shanghai Television in 1998, is based on Chinese culture and social environment and helps prepare young children for success in school.
	www.indiantelevision.com /mam/headlines/y2k3/aug/augmam83.htm (260 words)

	Variety.com - Sino-'Sesame' set for Shanghai TV
		"Zhima Jie" will premiere on Shanghai Television in conjunction with Chinese New Year celebrations for the Year of the Tiger.
		"With 'Zhima Jie,' as with all of our international co-productions, CTW has worked closely with the production team in China to make sure the program reflects the educational needs of the modern Chinese lifestyle while ensuring its cultural integrity," said David Jacobs, regional VP of Asia/Latin America for CTW.
		"Zhima Jie" is one of 17 indigenous co-productions of "Sesame Street" for CTW.
	www.variety.com /article/VR1117433367?categoryid=14&cs=1 (366 words)

	Kaifeng : Restaurants (Site not responding. Last check: 2007-11-05)
		Their xiaolóng bao, small dumplings filled with pork and a hint of broth, are a must-try.
		A bit further to the east at Gulóu Jie 66 is another informal diner, the Xinsheng Meishíyuán (tel.
		For the more adventurous, the night market, which starts around 7pm on Sìhòu Jie and closes early in the morning, offers delicious local snacks such as wuxiang shaobing (five-spice roasted bread) and zhima duowèi tang (sesame soup).
	www.frommers.com /destinations/print-narrative.cfm?destID=3370&catID=3370010028 (226 words)

	KidScreen Magazine - MIPCOM Report: Co-production diary: Zhima Jie
		Expected to launch in late 1997, Zhima Jie will be the first Chinese version of Sesame Street.
		Zhima Jie is targeted at kids three to six years old.
		Beyond the 130 planned episodes, he hopes the two companies will continue to work together on Zhima Jie and possibly on new program ideas.
	www.kidscreen.com /articles/magazine/19961001/17310.html?print=yes (714 words)

	MarcoPolo Discovers Mississippi > Explore Cultures with MarcoPolo
		In China, children tune in to "Zhima Jie" (starring a character called Da Niao), that country's version of a popular American children's television series.
		"Zhima Jie" is the Chinese version of America's "Sesame Street" and stars Da Niao, who is Big Bird's cousin.
		While the characters are based on the beloved characters from America's version, the show promotes Chinese, rather than American, values.
	marcopolo.mde.k12.ms.us /articles/2001_05b.html (603 words)

	Indiantelevision dot com's Media, Advertising & Marketing Watch : Warner Bros. to expand Sesame brand In China
		The partnership will seek local and global partners to support the creation of three new seasons of television with a total of 195 episodes of Zhima Jie.
		The series encourages children to develop a life-long love of learning, as well as to help them learn to count, read, and respect and appreciate others.
		Targeted at preschoolers, Zhima Jie aired in China from 1998-2001 on Shanghai Television (STV) and was syndicated across the country.
	www.indiantelevision.com /mam/headlines/y2k3/feb/febmam42.htm (409 words)

	Sesame Workshop
		In China, Zhima Jie promotes critical thinking and positive social skills with a special focus on aesthetics.
		Zhima Jie is among the many examples of critical work that Sesame Workshop is doing on behalf of children around the world.
		And as a nonprofit organization, Sesame Workshop puts the proceeds from the sale of its products back into Sesame Street here at home as well as projects like Zhima Jie and other unique adaptations around the globe.
	www.sesameworkshop.org /newsletters/article.php?contentId=12576055 (1159 words)

	Business Wire: Sesame Workshop and Warner Bros. Consumer Products Enter Long-Term Partnership for Sesame Brand in China
		The partnership will seek local and global partners to support the creation of three new seasons of television with a total of 195 episodes of "Zhima Jie." The goal is to begin airing the first season in 2004.
		Targeted to preschoolers, "Zhima Jie" aired in China from 1998-2001 on Shanghai Television (STV) and was syndicated nationally.
		The updated series will feature more interactive segments showcasing the beloved "Zhima Jie" characters Hu Hu Zhu, Xiao Mei Zi, and Da Niao (Big Bird) in even more prominent roles.
	www.findarticles.com /p/articles/mi_m0EIN/is_2003_Feb_12/ai_97485936 (735 words)

	Television Asia (Site not responding. Last check: 2007-11-05)
		Sesame Workshop’s Zhima Jie, Monier-Williams says, “encourages children to develop a life-long love of learning, as well as to help them learn to count, to read, and to respect and appreciate others.”
		The multimedia early learning initiative will run for an initial period of five years; the goal is to begin airing the first season in 2004.
		The TV series will air on Shanghai Television (STV); Zhima Jie first aired in China from 1998-2001 on STV and was syndicated nationally.
	www.tvasia.com.sg /new/mag/03_julaug_preschool.html (3412 words)

	KidScreen Magazine - News Brief: Sesame Street rolls into China (Site not responding. Last check: 2007-11-05)
		Children's Television Workshop (CTW) has named Roly International Holdings as its exclusive licensee of Zhima Jie apparel and apparel accessories for China, Hong Kong and Taiwan.
		Zhima Jie, the Chinese version of Sesame Street, is a joint production between Shanghai Television and CTW.
		The apparel will debut in Zhima Jie outlets, established and operated by Roly, in Shanghai and later throughout China, Hong Kong and Taiwan.
	www.kidscreen.com /articles/magazine/19971201/20056.html?print=yes (134 words)

	Can You Tell Me How To Get To Sesamstrasse?
		Two years ago, Canada created Sesame Park, a co-production that features segments in French, and Canadian Muppets, such as a bear and a beaver.
		Da Niao, Hu Hu Zhu, and Little Plum in the Chinese co-production Zhime Jie.
		In 1998, a Chinese co-production, Zhima Jie, premiered on Shanghai Television; a second season of 65 half-hours is in the works.
	www.awn.com /mag/issue4.07/4.07pages/raugustctw2.php3 (680 words)

	Trivia Web
		Chinese children also tune in to the American children's classic TV show Sesame Street.
		But there it's called "Zhima Jie." Da Niao, Big Bird's Chinese cousin, is played by a gentle young man who still works as a truck mechanic.
		The other characters are all Chinese: a lively three-year-old red monster called Little Plum; a furry blue pig; a kindly grandfather; a very sweet mother; and a little boy, An An.
	k.1asphost.com /triviaweb/entertainment13.html (961 words)

	KidScreen Magazine - Elmo meets his Mandarin cousins (Site not responding. Last check: 2007-11-05)
		General Electric and the Children's Television Network have hooked up to create a series of educational spots that will air at the beginning and end of Zhima Jie, the Chinese co-production of Sesame Street.
		To launch Zhima Jie in February, CTW organized a media event in the city of Shanghai to introduce the new show's characters.
		The ability to do special events, although sometimes technically difficult, is something we were able to capitalize on in a big way to promote Zhima Jie."
	www.kidscreen.com /articles/magazine/19980801/22424.html?print=yes (412 words)

	Characters- China
		They also see his willingness to try again, to correct his mistakes, and find solutions to problems through persistence.
		Da Niao lives in a nest in the park on Zhima Jie, and loves to eat birdseed cookies.
		Zhima Jie and associated characters, trademarks, and design elements
	www.contactkids.org /international/cn/eng/characters.php (358 words)

	Asiaweek.com
		Starting next spring you can catch Zhima Jie ("Sesame Street" in Mandarin) in China.
		Boasts Gregory Gettas, CTW vice president: "Sesame Street begins at Hooper's Store and now extends to the Great Wall, truly making this the longest street in the world." About a dozen versions of the show are produced in other countries.
		But Zhima is the Street with Chinese characteristics.
	www.asiaweek.com /asiaweek/97/1031/feat5.html (401 words)

	One World?
		For the past year and a half in Shanghai, for example, Chinese children have been tuning in to that American children’s classic TV show Sesame Street.
		But here it’s called Zhima Jie, and when you look closer, it’s not simply the American show.
		The show’s team of actors and educators has been collaborating to produce a program that promotes Chinese, rather than American, values.
	facstaff.uww.edu /mohanp/global217.html (1929 words)

	Learn About China
		Loogootee Studies China - a third grade technology club learns about China and presents this online with an alphabet book and other information.
		Zhima Jie - print and color these pages to learn Chinese numbers and colors.
		Audio Tutorial of Basic Chinese - hear and learn survival Chinese - terrific!
	www.kent.k12.wa.us /KSD/DE/research/china (417 words)

	Jin Li (Site not responding. Last check: 2007-11-05)
		The neglected core of the Confucian learning model.
		'The cow loves to learn:' The hao-xue-xin learning model as a reflection of the cultural relevance of Zhima Jie, China’s Sesame Street, Early Education and Development.
		A cultural model of learning: Chinese "heart and mind for wanting to learn".
	www.brown.edu /Departments/Education/facpages/Jin.html (239 words)

	THE AMERICANIZATION OF CHINA
		Thanks partly to satellite TV, Chinese soaps and historical serials now compete against programs that would have seemed unimaginable only a few years ago: episodes of Baywatch and The X-Files.
		Soon, millions of mainland kids will be watching Da Niao, Big Bird's Chinese cousin, in Zhima Jie, a Shanghai version of Sesame Street.
		This summer will see the debut of The Little Rascals, a 1950s U.S. comedy series.
	www.gluckman.com /Americanization.html (3297 words)

	China Resources
		Chinese Customs and Traditions - wedding, eating, funeral, baby naming customs and more
		Zhima Jie - learn Chinese numbers and words
		Chinese Astrology - find your sign, what they mean, the elements,
	teachers.westport.k12.ct.us /resource/china.htm (500 words)

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