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| | westword.com | News | Consider the Malternatives (Site not responding. Last check: 2007-10-17) |
 | | Zima, named after the Russian word for "winter," was launched nationally in 1994, with an estimated $50 million spent on advertising that year alone. |
 | | While many predicted the drink's impending death, Zima miraculously hung on to life, but the next decade was a turbulent shuffle of reversing brand strategies -- one year targeting men, the next women. |
 | | In contrast, the website for Zima Japan, where the drink has enjoyed consistent popularity, is precisely the Flash-saturated, audio-downloadable, stimulation glut you'd expect from the marketing shill that once asked us to join a club called Tribe Z. But in any country, in any language, it still tastes like flat Sprite. |
| www.westword.com /Issues/2005-08-25/news/sidebar.html (857 words) |
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