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Topic: Zone pricing


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  Pricing - LearnThis.Info Enclyclopedia   (Site not responding. Last check: 2007-11-03)
In economic terms, it is a price that shifts most of the consumer surplus to the producer.
Promotional pricing refers to an instance where pricing is the key element of the marketing mix.
Premium pricing (also called prestige pricing) is the strategy of pricing at, or near, the high end of the possible price range.
encyclopedia.learnthis.info /p/pr/pricing.html   (830 words)

  
 Pricing - Encyclopedia.WorldSearch   (Site not responding. Last check: 2007-11-03)
Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by perspective customers.
A loss leader is a product that has a price set below the operating margin.
This results in a loss to the enterprise on that particular item, but this is done in the hope that it will draw customers into the store and that some of those customers will buy other, higher margin items.
encyclopedia.worldsearch.com /pricing.htm   (919 words)

  
 Articles - Pricing   (Site not responding. Last check: 2007-11-03)
The classic example of this is the pricing of the snack cake Twinkies, which were perceived as low quality when the price was lowered.
Note, however, that excessive reliance on the price/quantity relationship by consumers may lead to the raising of prices on all products and services, even those of low quality, which in turn causes the price/quality relationship to no longer apply.
These include : price skimming, price discrimination and yield management, price points, psychological pricing, bundle pricing, penetration pricing, price lining, and premium pricing.
www.couponsa.com /articles/Pricing   (959 words)

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