| | Table of Contents and Excerpt, Wyatt, High Concept |
 | | The term "high concept" originated in the television and film industries, but it was soon adopted by the popular presses, who seized the term as an indictment of Hollywood's privileging those films which seemed most likely to reap huge dollars at the boxoffice. |
 | | High concept is definitely connected to two forces which have shaped the market for film powerfully in recent years: the development of new media (such as home video and cable) and the concurrent ownership changes within the film industry. |
 | | High concept can be described most fruitfully as a spectrum based upon these three parameters: all Hollywood films fall along the scale, some falling toward the low end of the spectrum (the low concept films), while some fall toward the high end of the spectrum (the high concept films). |
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