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Bernstein, Sidney |
 | | It is said he chose the name Granada for his cinema chain, and later for his television company, because its Spanish reference connoted sun-drenched gaiety and flamboyance, the qualities he sought to have associated with his entertainment establishments, which tended in the early days of cinema to be decorated in the Spanish baroque style. |
 | | All the same, Granada and Bernstein were quick to overcome their reservations when the resulting Television Act of 1954 signalled the end of the BBC's monopoly and permitted private companies to apply for the first regional commercial franchises. |
 | | Already by January 1957, Granada was responsible for all the top ten rated programmes receivable in its region and, in 1962, it became the first station to screen the Beatles to the British television audience. |
| www.museum.tv /archives/etv/B/htmlB/bernsteinsi/bersteinsi.htm (950 words) |
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