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Topic: Positioning (marketing)

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 Encyclopedia topic: Positioning (marketing)   (Site not responding. Last check: 2007-11-07)
In marketing (The commercial processes involved in promoting and selling and distributing a product or service), positioning is the technique by which marketers try to create an image or identity for a product (An artifact that has been created by someone or some process), brand (A recognizable kind), or organisation.
Positioning is something that is done in the minds of the target market (additional info and facts about target market).
Successful positioning strategies are usually rooted in a product's sustainable competitive advantage (additional info and facts about sustainable competitive advantage).
www.absoluteastronomy.com /encyclopedia/p/po/positioning_(marketing).htm   (684 words)

 Market Positioning Research - Branding Market Research - Positioning Consultants - Advertising Theme Consulting | Power ...
In the beginning stages of a market positioning study, this is an optimum method of qualitative market research.
Market positioning relies upon a solid segmentation and market definition analysis.
Market Positioning Research continues with qualitative explorations with a larger sample using either depth interviews or an online qualitative time-extended method which combines both qualitative and quantitative assessments.
www.powerdecisions.com /market-positioning-research.cfm   (1195 words)

 Power Decisions Group: Brand Positioning Research - Brand Positioning Marketing Research .
In the beginning stages of a positioning study, this is an optimum method of qualitative market research.
Positioning relies upon a solid segmentation and market definition analysis.
Once hypotheses about brand positioning and market opportunities are articulated from our initial limited round in our Positioning Base Research, and initial depth interviews, we may expand the qualitative exploration to a broader set of Time-Extended Online Depth Interviews.
www.powerdecisions.com /positioning-research.cfm   (1168 words)

 Segmentation / Targeting / Positioning - Marketing - Management Portal
Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications.
Market segmentation and the identification of target markets, however, are an important element of each marketing strategy.
It shows how to "position" a company within the mind of the prospective buyer/customer, how to stay there, how to find an area not filled by a "leader" and how to avoid the pitfalls of letting a second product ride on the coatails of an established one.
www.themanager.org /Knowledgebase/Marketing/Segmentation.htm   (901 words)

 Positioning (marketing) - Wikipedia, the free encyclopedia
In marketing, positioning is the technique by which marketers try to create an image or identity in the minds of their target market for its' product, brand, or organization.
It is the 'relative competitive comparison' your product occupies in a given market as perceived by the target market.
Positioning is something (perception)that is done in the minds of the target market.
en.wikipedia.org /wiki/Positioning_(marketing)   (583 words)

 » Marketing Definitions: positioning in advertisements   (Site not responding. Last check: 2007-11-07)
Positioning means to form in the mind of another or others a concept about your product or service by comparing it to something already familiar to the customer and to make it "real" to the customer how your product/service can be useful, beneficial, worthwhile, etc., to him or her.
Positioning is done with words (ad copy) and/or images (positioning pictures) in order to create a rapid communication of your product or service.
Proper positioning increases your chances of making sales by forming in your visitors' minds a favorable impression of your product or service, or how your product or service could be used by your potential customers in their lives.
dianev.com /blog/2004/11/01/marketing-definitions-positioning-in-advertisements   (362 words)

 Product Positioning
When there is a clear market leader in the mind of the consumer, it can be nearly impossible to displace the leader, especially in the short-term.
That is, the number one brand has twice the market share of number two, which has twice the market share of number three.
When new technology opens the possibility of a new market that may threaten the existing one, a successful firm should consider entering the new market so that it will have the first-mover advantage in it.
www.quickmba.com /marketing/ries-trout/positioning   (3064 words)

 Marketing is not a Post-Processing Step
Another view of positioning is to ask in which market segment you want to be known as number one.
Dell's position as a top-notch PC vendor is quite solid, but they recently decided to change their name from Dell Computer to just Dell, reflecting their desire to be known as a "diverse supplier of technology products and services".
They have a solid position in the mind of the market, but they keep trying to tell us their position is something else.
software.ericsink.com /Positioning.html   (1890 words)

 Positioning - Wikipedia, the free encyclopedia
"Positioning" is also a term for the careful placement of objects
in particular, by the use of precise navigation: for example, in the term "Global Positioning System".
This is a disambiguation page—a list of articles associated with the same title.
en.wikipedia.org /wiki/Positioning   (108 words)

 5 Ps of Marketing for Independent Professionals
This one inexpensive marketing tool is one of the most powerful when written properly.
Marketing is not a luxury, but a necessity.
Marketing, selling, negotiation, computer, financial and communication skills are important to every business.
www.actionplan.com /6psmarkt.html   (1186 words)

 Captiva Marketing | Web Design & Search Engine Marketing Company
At Captiva Marketing, we believe that search engine marketing is about more than simply generating visitors or improving your rankings in the search engines, it's about driving qualified visitors to your site and getting them to TAKE ACTION.
Our comprehensive approach to creating fully integrated online marketing programs has proven successful for clients in a diverse set of industries, but it is our marketing background and focus on maximizing ROI that sets us apart from most other web design firms and search engine marketing companies.
The image and marketing message of a website is often the largest factor in determining its ability to convert visitors into sales or leads.
www.captiva-marketing.com   (604 words)

 Positioning - Marketing Basics - strategies, segmentation, niches, and more
Simply, positioning is how your target market defines you in relation to your competitors.
Positioning is important because you are competing with all the noise out there competing for your potential fans attention.
To identify a niche market, a series of 2 by 2 matrixes can be used to identify an area that is being overlooked by larger competitors.
www.determan.net /Michele/mposition.htm   (418 words)

 Search Engine Optimization Search Engine Placement Web Marketing Services Online Marketing Positioning
There are many marketing tricks to gain and beat your competitors, yet these are not tricks, they are crucial online marketing strategy techniques that are proven and will place your web based business at the top using ethical practices researched by SEO professionals.
Marketing strategy in connection with web design is the best option for a lowered cost presence.
The most effective marketing strategy is to hire SEO optimization professionals that either include web-design or work directly with your web designer; the former is best.
www.websitekeywordsubmission.com   (861 words)

 Amazon.co.uk: Marketing Strategy and Competitive Positioning: Books   (Site not responding. Last check: 2007-11-07)
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy.
The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
approches to marketing, schools of thought and various types of analysis, whilst the last couple have some excellant sections on segmentation, targeting, positioning and relevant strategies.
www.amazon.co.uk /exec/obidos/ASIN/0273655167   (618 words)

 Market Positioning   (Site not responding. Last check: 2007-11-07)
Positioning is a powerful tool that allows you to create an image.
Positioning, when used effectively, can help you be first in the mind.
Market ownership allows you to be a big fish in a small pond.
www.tenonline.org /art/mm1/9305.html   (375 words)

 Web site positioning strategy, website marketing software, website position marketing, site positioning, compare web ...
With this website position marketing software, you can schedule project updates to run at the time you want, in the days you want, and as often as you want.
At the end of an update, our web site positioning software can generate a ranking report (any of the supported types, in any of the supported formats) and either save it into a file or mail it to one of the provided email addresses.
The built-in scheduler will run updates and send email of web site position reports to you and your customers at any time of the day, in any day you want, even if you are away from your computer.
www.advancedwebranking.com /web-site-positioning.html   (831 words)

 Marketing Product Positioning
For decades, the marketing community has been aware that there are emotional and psychodynamic factors that drive brand selection and loyalty.
The "Art of Focus Group Back Room Effectiveness" is a 3.5 hour training CD for market researchers addressing the often asked but rarely answered question of how to create an effective and enjoyable back room experience for focus groups and individual interviews.
Positioning The basic idea of positioning is that your product occupies a place in the mind of the people in...
www.tlgonline.com /Branding/marketing-product-positioning.html   (1120 words)

 Branding, New Product Positioning & Marketing Strategy Consultants | Serving companies, agencies, and firms
Market research assignments are usually organized in short term, fast-results modules.
As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate.
Further, Decision Scoping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.
www.powerdecisions.com /engagements.cfm   (433 words)

 Branding, New Product Positioning & Marketing Strategy Consultants | Serving companies, agencies, and firms
We're expert at applying the right analysis approach, market research, decision-making, or concept generation approach to marketing and market related management issues.
Further, we conceive, recommend and install tailored marketing information system and market research tools to allow timely internal execution of ongoing market research projects.
This may involve market research flow-charting, recommendations on marketing issues and identifying high-priority measurements, questionnaire design, questionnaire review and pilot testing, sampling design, review of your marketing information system, and market research methodology recommendations.
www.powerdecisions.com /marketing-consulting-services.cfm   (860 words)

 Amazon.com: Positioning: The Battle for Your Mind: Books   (Site not responding. Last check: 2007-11-07)
Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one.
Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
The product is positioned relative to the consumer, and her needs and viewpoints of value.
www.amazon.com /exec/obidos/tg/detail/-/0071373586?v=glance   (1598 words)

 marketing product positioning and other marketing related information   (Site not responding. Last check: 2007-11-07)
Our marketing consulting services focus on global business and marketing strategy, branding, market positioning, new product research and product development, advertising, and market research design...
Rainmaker Marketing and Design provides proven marketing strategies for ACCPAC resellers, installers and developers.
The support programs of FGI marketing services lay the groundwork for your sales force in three major ways: Product positioning in the mind of the prospect at the time of action.
www.nethorde.com /marketing/marketing-product-positioning.html   (298 words)

 Internet Marketing, Search engine optimization, positioning, New York, NY
Our experienced Internet Marketing Department offers a comprehensive suite of services designed to improve your chances of being found by search engines and acquiring high rankings in multiple, well-defined searches.
Search engine positioning is a conscientious effort to push your site toward the top of a results list for specific search terms.
Many of our clients have seen a dramatic increase in traffic to their sites, thanks to our search engine positioning expertise.
www.mt-internet-marketing.com   (560 words)

 Search Engine Marketing: Optimization Marketing Ranking Services   (Site not responding. Last check: 2007-11-07)
Search terms that actually show high marketing potential will be chosen to incorporate into your optimization and marketing project.
Your search engine positions will be monitored and reported to you on a monthly basis.
If we do not know what your marketing budget consists of, it is difficult for us to determine what is within the best Interests of your company.
www.internetmarketingwebsites.com   (473 words)

 Search Engine Marketing Firm — iProspect
Since 1996 our mission has been simple: to generate the greatest sales and marketing results possible for clients like you.
Boasts an impressive legacy and long track record of producing huge online marketing results for many of the world's most successful brands and many of the world's most demanding marketers
Learn why iProspect may be the right search engine marketing company for your online marketing needs or contact us now to discuss those needs.
www.iprospect.com   (332 words)

 Search Engine Marketing Firm EasyNet - Search Engine Optimization Services from Israel
Search Engine Marketing (SEM) professional in EasyNet are also writers in field of SEO and internet marketing.
The leading search engine marketing methods are search engine optimization (SEO) and Pay-Per-Click (PPC) where each of these methods or channels have their own unique benefits.
Before creating, improving or marketing a web site, you would benefit from spending time to check the online market, online competition, online trends and new opportunities.
www.ez-net.co.il /index_eng.asp   (1210 words)

 SeoLogist - Online Marketing Services - Internet Marketing Consulting, Search Engine Positioning, PPC Management for ...
Internet marketing consulting and search engine positioning in search engines namely Google, Yahoo, MSN, Altavista and AOL is an absolute necessity for companies who want their business grow and bring actual revenue via internet.
Sometime ago Altavista and Yahoo Search had the biggest market share in driving website traffic, now it is Google, and next year it might be a modified MSN Search announced by Microsoft.
When you just start optimizing a site and follow some elaborated search engine positioning strategy the competition for the top positions on most targeted keywords is going to be huge, so you will have to use some combinations of the most wanted words and phrases.
www.seologist.com   (767 words)

 Web site promotion - Search engine positioning - Marketing :: Power Pix   (Site not responding. Last check: 2007-11-07)
Web Marketing Packages: To order, please type your domain name (yourdomain.com), specify how many months of marketing and click the order button.
Marketing begins 1 month after purchase date to allow for development time.
The first step in any marketing campaign is identifying your target market.
www.powerpix.net /marketing.html   (625 words)

 Search Engine Positioning - Search Engine Services - Web Position Strategy - Jacksonville Florida
The industry for search engine marketing is growing more complex every day as it moves towards a forecasted growth from $1.6 billion in 2003 to $4.3 billion in 2008.
The real challenge is positioning your web site and building an awareness so that your product and services are represented properly to targeted visitors.
A basic web positioning strategy is a comprehensive search marketing program that utilizes both Search Engine Positioning and Search Engine Marketing to gain the comparable advantages of both to drive new customers to your web site.
www.positionstrategy.com   (329 words)

 Internet Marketing Web Positioning Website Promotion   (Site not responding. Last check: 2007-11-07)
Paying for listings in directories will also create links to your site, these can be very valuable in website marketing, as they usually have a good page rank.
By marking sure your website is ranked high in search engines (Google, Yahoo, AOL, MSN etc…), through internet marketing, you will see increase the volume of leads and sales through your website.
“Because of Expedite Internet Marketing, my website is now generating the sales leads I envisioned when I had the site built.
www.expedite-internet-marketing.com   (210 words)

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