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| | Media Visions - iTV | Interactive Teletext |
 | | This concept of television text, or "teletext," is unfamiliar to Americans, who only know of "closed captioning." But in the UK and around the world, teletext is a major business sector of broadcasting, supported by advertising. |
 | | According to teletext enthusiast and historian Alan Pemberton, in the early Seventies, the BBC was experimenting with subtitles while the Independent Broadcasting Authority (IBA) was exploring programme source identification, both concerns saw value in the using the VBI to carry news and helpful information. |
 | | Teletext services have responded to the Web by upgrading their own look and feel, making their teletext pages more weblike with sharper type and some graphic images.. |
| www.media-visions.com /itv-teletext.html (3820 words) |
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