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| | PsyArt: An Online Journal for the Psychological Study of the Arts. |
 | | Drawing on work from cognitive linguistics, this article examines the interlocking conceptual metaphors HARD IS COLD and SOFT IS WARM, showing how they arise out of fundamental patterns that we perceive in the physical world and how they give rise in their turn to certain social preconceptions, especially concerning gender difference. |
 | | There is, for instance, an old idea in European culture that the sensibility of warm, southern countries is lucid, whereas that of cold northern lands is somehow murky--one might refer to "lucid Mediterranean writing," as opposed to "miasmic Germanic prose." Appended to this article is a short extract from A Farewell to Arms. |
 | | And also, probably more importantly, the linguistic mechanisms that structure that material are unconscious in a cognitive sense--that is to say, we are unaware of their operation, as we are unaware of most of the linguistic mechanisms that operate when we speak our mother tongues. |
| www.clas.ufl.edu /ipsa/journal/1999_melnick01.shtml (6649 words) |
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